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YuMOVE: The Data-Driven Vet Supplement Giant
How a UK-based brand achieved 2M dogs served with 78K+ Trustpilot reviews
In a market saturated with generic pet wellness products, YuMOVE isn't just selling supplements—it's weaponizing data and veterinary science to dominate the UK's #1 veterinary joint supplement brand spot. They've scaled to $16.7M in revenue with just 119 employees, proving that deep vertical focus beats broad horizontal play in pet health.
"YuMOVE proves that in pet health, trust isn't built with marketing—it's built with 78,000 verified customer reviews and veterinary endorsements."
The Trust Flywheel Effect
While most DTC brands chase viral moments, YuMOVE built an unstoppable trust engine. With 78,594 Trustpilot reviews at 4.7/5 stars, they've created a conversion rate multiplier that makes their $16.7M revenue with just 119 employees mathematically terrifying to competitors. Each review isn't just social proof—it's a compounding asset that lowers CAC and increases LTV simultaneously.
The 'No.1' Positioning Play
YuMOVE doesn't claim to be 'one of the best'—they claim 'The UK's no.1 veterinary joint supplement brand' with an asterisk that matters. This isn't empty branding; it's a strategic moat built on vet distribution channels and clinical validation. While others fight in the crowded 'pet wellness' space, they've cornered the specific, high-value 'veterinary joint supplement' category where margins and loyalty are significantly higher.
The tech stack reveals their modern growth playbook: Shopify for commerce, Tailwind CSS for speed, and PWA capabilities for retention. Yet what's more telling is what's missing—there's no massive marketing spend on broad keywords. Instead, they've built a content fortress around 'dog joints' and expert advice, creating an organic traffic moat that's harder to replicate than ad spend.
- 119 employees generating $140K+ revenue per head—exceptional efficiency
- Trustpilot as primary conversion driver (78K+ reviews)
- Veterinary channel strategy over direct-to-consumer only
- Category ownership: 'UK's no.1 veterinary joint supplement'
- Content-first SEO strategy targeting high-intent joint health queries
The $16.7M Lesson in Category Ownership
YuMOVE didn't win by being the best general pet supplement—they won by being the only veterinary joint supplement brand that matters. For founders: vertical depth beats horizontal breadth every time.
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YuMOVE | Pet Supplements Developed with Vets
Now helping over 2M dogs a year! Our pet supplements range are rated ‘Excellent’ on Trustpilot with over 74,000 reviews.
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Reviews (20)
Excellent product and great customer service
My monthly subscription didn't turn up, I contacted customer service and a replacement was sent really quickly. It hasn't happened before but I was really impressed how quickly it was dealt with. I also can't begin to tell you what a difference the tablets make to my dog Ralphie, thank you xx
Really impressed with YuMove always…
Really impressed with YuMove always efficient regarding orders, and my boy is no longer lame and moving well I’m astounded how good this product is , thank you YuMove 😀
Great products very helpful and…
Great products very helpful and brilliant advice about their use I would advise anyone concerns to have a talk with them
Subscription always arrives on time,one…
Subscription always arrives on time,one less thing to worry about!YuMove has made all the difference to my Cockapoo's agility,she was starting to struggle on stairs,no problem at all now.
Excellent customer service Excel staff…
Excellent customer service Excel staff their products Their products helped my cat in the last years of her life to live it to the full and for that I will be forever grateful to them would recommend to anyone
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Now helping over 2M dogs a year! Our pet supplements range are rated ‘Excellent’ on Trustpilot with over 74,000 reviews.
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