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liquor.com
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Liquor.com: The Digital Bartender Blueprint
How a legacy brand scaled to 2.4M monthly visits by mastering search and spirits
In an era where everyone claims to be a content creator, Liquor.com operates with the precision of a legacy media giant. They've turned cocktail recipes into a scalable, data-driven empire, proving that in the digital age, the most valuable asset isn't just traffic—it's authority.
"They don't just publish recipes; they dominate the search intent for every classic cocktail you've ever heard of."
The SEO Cocktail Formula
Liquor.com's traffic split reveals their strategic genius: 67% comes from organic search. This isn't accidental. They've systematically captured high-intent keywords like 'Negroni' (144K monthly searches) and 'Espresso Martini' (101K monthly searches), turning passive curiosity into active site visits. While competitors chase social virality, Liquor.com builds permanent search equity.
The Modern Bartender's Playbook
With 156 employees and a tech stack built on Tailwind CSS, AWS CloudFront, and Cloudflare, Liquor.com operates like a high-growth SaaS company, not a traditional publisher. Their YouTube channel and Instagram presence aren't just vanity metrics—they're distribution channels feeding a loyal audience that returns for expertise, not just entertainment.
The company's structure under People Inc. (parent organization) suggests a portfolio approach to content. While their revenue is solid at $41.7M, the real story is their dominance in a niche that should be fragmented. By owning the definitive guide to spirits, they've become the default destination for both home enthusiasts and industry professionals.
- Keyword Monopoly: Owns search for 5 of the top 10 classic cocktails globally
- Technical Infrastructure: Built on enterprise-grade stack (AWS, Cloudflare, OneTrust) for scale
- Content Moat: 269K+ backlinks create an almost impenetrable SEO defense
- Revenue Model: Likely a mix of programmatic ads, affiliate partnerships, and branded content
The Blueprint for Niche Domination
Liquor.com proves that in a crowded digital landscape, depth beats breadth every time.
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Liquor.com - Cocktail Recipes, Spirits, and Local Bars
Liquor.com is your expert guide, featuring hand-selected cocktail recipes, bar guides, and more. Find great new drinks to try plus helpful tips and advice.
Liquor.com
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About liquor.com
Liquor.com is your expert guide, featuring hand-selected cocktail recipes, bar guides, and more. Find great new drinks to try plus helpful tips and advice.
Company Overview
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Technology Stack
liquor.com uses 11 technologies across their website including HSTS, AWS CloudFront, Cloudflare, OneTrust, and more.
Security
HSTS
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS
Traffic & Audience
liquor.com receives approximately 2.4M monthly visitors and ranks #29,384 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:52 on the site.
The majority of liquor.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about liquor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit liquor.com directly at https://liquor.com.