liquorland.com.au
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Liquorland: The Digital Ghost of a $466M Giant
A massive retail footprint struggling to translate into online dominance
Liquorland dominates Australian liquor retail with 1,467 employees and $466M in revenue, yet its online presence tells a story of untapped digital potential. While the brand commands physical shelf space, its website traffic reveals a digital strategy still finding its footing in a competitive e-commerce landscape.
"The 800-pound gorilla in physical retail is still learning to roar online."
The Misspellings Paradox
With 69,930 monthly searches for 'liquorland' and 7,690 for the common misspelling 'liqourland', the brand has strong top-of-funnel awareness. Yet this search volume—likely driven by store locations rather than online shopping intent—reveals a disconnect between physical presence and digital conversion. The website captures the searches but may be leaving online revenue on the table.
The Trustpilot Gap
A 1.9/5 rating on Trustpilot from just 30 reviews is a glaring red flag for a business of this scale. While the low review count suggests limited customer engagement with the digital experience, this score indicates serious friction in the online journey. For a company with $466M in revenue, this digital reputation crisis demands immediate attention.
The tech stack reveals a modern foundation—Tailwind CSS, Bootstrap, PWA capabilities, and robust analytics tools (Google Analytics, Tag Manager, Facebook Pixel). Yet the absence of structured data and H1 tags suggests technical SEO fundamentals are overlooked. With 55% of traffic coming organically, the site is riding brand recognition rather than strategic search optimization.
- Brand recognition is strong: 69,930 monthly searches for the exact brand name
- Traffic quality question: 38% direct traffic suggests loyal customers, but 55% organic indicates discovery issues
- Digital reputation at risk: 1.9/5 Trustpilot score signals conversion friction
- Technical foundation exists but SEO fundamentals are missing
The Digital Transformation Imperative
Liquorland has the brand, scale, and infrastructure. What it needs now is a digital experience that matches its physical dominance.
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Open Graph Image
https://www.liquorland.com.au/static/img/shareimage_LL.png
Meta Tags
Liquorland | Buy Beer, Wine, Spirits & Ciders at Great Prices
Liquorland has a large range of red wine, white wine, sparkling wine, rosé, spirits, beers and ciders at great prices that you can buy online or in store.
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Liquorland
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Reviews (20)
Exceptional Service, Ethan (Darra Qld Outlet)
Today (Dec 1st) I received exceptional customer interaction and service from a sales assistant at Darra Liquorland by the name of Ethan. Ethan is always quick with a warm greeting, a joke and always has my taste in wine in hand. I sincerely trust his management understands he is very important and valuable to Liquorland's sales service team. Yours sincerely Michael O'Neill
Fantastic Service
Fantastic Service! Jacinta did a price match for champagne and saved us $$ thank you was really appreciated!!Will definitely shop there again!! 😊😊
Why is cask wine unavailable till 4
This morning I did my grocery shopping and stopped at liquorland to buy a cask wine as I was leaving t h e centre , I was told that I was unable to buy cask wine till after 4 o'clock! I find this very inconvenient, I am retired and buy that as it works out cheaper and lasts a long time, why why are we doing this people who abuse alcohol will find a way around this and the rest of us have to be very inconvenienced by the whole stupid thing
False advertising as per everyone's…
False advertising as per everyone's reviews Have tried the express delivery twice now hours go by and no delivery. Have promised a refund but still waiting
Express Delivery a no show - with zero care from the company
Ordered for express delivery. When it hadn't arrived and we hadn't received a notification of dispatch I contacted the online number. Informed that the local store had now closed. I asked why they didn't contact me to say there would be no delivery. No answer. I asked what happens now and was told tha they would deliver it sometime tomorrow. When I said no one would be home which is why it was arranged for today the care factor was zero. I said I will pick it up tomorrow. Told that an email would be sent about this. Guess what - no email. First time I have used Liquorland and definitely last time. There was no customer care. No customer contact. They shouldn't offer Express if they have no plan on doing it. Sorry but your customers time is just as important as yours.
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About liquorland.com.au
Liquorland has a large range of red wine, white wine, sparkling wine, rosé, spirits, beers and ciders at great prices that you can buy online or in store.
Company Overview
liquorland.com.au Social Media
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Technology Stack
liquorland.com.au uses 15 technologies across their website including HSTS, Sentry, Varnish, and more.
Security
HSTS
Error Tracking
Sentry
Caching
Varnish
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
AppDynamics, Google Tag Manager, Google Analytics
Traffic & Audience
liquorland.com.au receives approximately 2.6M monthly visitors and ranks #20,623 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:02 on the site.
The majority of liquorland.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about liquorland.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit liquorland.com.au directly at https://liquorland.com.au.