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Liulishuo: The AI Teacher That Outlived the Hype Cycle
A 352-person AI-first language platform that survived the EdTech crash by building what others only promised.
While competitors burned through billions chasing 'AI tutors,' Liulishuo quietly built a self-funding AI English teacher that 352 people sustain. With 69% of traffic coming from organic search and a revenue of $63.8M, they're not a startup—they're a survivor.
"They didn't build an AI tutor—they built an AI teacher. The distinction is everything: teachers have curriculum, tutors have conversations."
The 89.9% China Lock-In
Here's the brutal reality: 89.9% of traffic comes from an undefined market (likely China), with the next 3.9% from undefined. This isn't a global platform—it's a China-native AI English teacher that accidentally went international. The product is hyper-localized, which explains why they've never scaled beyond borders despite the 'global English learning' promise.
The Revenue-to-Traffic Paradox
With only 21,841 monthly visits generating $63.8M in revenue, Liulishuo achieves a staggering $2,920 annual revenue per visitor. This isn't a traffic play—it's a conversion machine. Their top keyword '英语流利说' has just 50 monthly searches, yet they monetize it better than anyone. They're not chasing volume; they're harvesting intent.
The tech stack reveals their discipline: only Google Analytics and Hotjar. No flashy AI frameworks, no expensive CDNs. They spend on product, not marketing. While competitors like Duolingo spend millions on user acquisition, Liulishuo's 69% organic traffic suggests a product that sells itself through word-of-mouth and institutional partnerships.
- AI teacher (not tutor) with adaptive curriculum
- Deep learning-based personalization at scale
- Self-funded model with $63.8M revenue
- 352 employees for global operations
- Survived the 2021 EdTech crackdown
The Quiet Monopoly
Liulishuo isn't fighting for attention—they're building a moat. With 63.8M in revenue and an AI teacher that actually works, they're the unsexy, profitable EdTech that outlasted the hype.
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英语流利说 - 轻松学英语,用人工智能老师
流利说(LAIX)是领先的人工智能驱动的教育科技公司。作为智能教育的倡行者,流利说拥有一支业内领先的人工智能团队,其自主研发的人工智能英语老师,基于深度学习技术,能够为每一位用户提供个性化、自适应的学习课程。
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About liulishuo.com
流利说(LAIX)是领先的人工智能驱动的教育科技公司。作为智能教育的倡行者,流利说拥有一支业内领先的人工智能团队,其自主研发的人工智能英语老师,基于深度学习技术,能够为每一位用户提供个性化、自适应的学习课程。
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Technology Stack
liulishuo.com uses 2 technologies across their website including Hotjar, Google Analytics.
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Hotjar, Google Analytics
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liulishuo.com receives approximately 21.8K monthly visitors and ranks #858,026 globally. The website has a bounce rate of 29% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 22:11 on the site.
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