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Livingstone: The Sector-Focused M&A Powerhouse
How a mid-market advisory firm built a $35M engine by going deep, not wide
In a world of generic investment banks, Livingstone Partners has built a $35M revenue machine by doing one thing relentlessly well: sector focus. With 214 employees and a traffic profile that screams direct authority, this isn't just another M&A shop—it's a precision instrument for founders and investors who know that specialization wins.
"When 50% of your traffic comes directly, you're not building a brand—you're building a reputation that people type into their browser."
The Sector-First Advantage
Livingstone's secret weapon isn't their deal count—it's their depth. While competitors chase volume, they've built a referral engine where 'livingstone partners' generates 1,260 monthly searches alone. Their traffic profile reveals a telling pattern: founders and investors don't stumble upon them through SEO; they arrive with intent. This is the hallmark of a firm that wins on expertise, not advertising spend.
The Direct Traffic Moat
With 50% direct traffic and 34% organic search, Livingstone has achieved what most fintechs dream of: a self-sustaining lead generation system. The fact that 'livingstone m&a' and 'livingstone investment bank' are their top keywords tells us they've become the default search term for their category. This isn't SEO luck—it's brand dominance earned through thousands of successful transactions.
The tech stack reveals their modern approach: Splide for carousels, GSAP for animations, and Tailwind CSS for rapid UI development. This isn't a legacy firm stuck in the 90s—they're using contemporary tools to present complex transaction data in digestible formats. The presence of Google Analytics and Lazy Loading shows they're optimizing for performance, crucial when dealing with data-heavy transaction pages.
- 214 employees generate $35M revenue = ~$164K per employee—high productivity for advisory services
- Top keyword 'livingstone partners valencia' (380 monthly searches) suggests strong regional presence beyond US/EU
- Michael Westhoven generates 390 monthly searches—individual partner brand equity is a key acquisition channel
- Traffic from undefined countries (22.4%, 19.1%) indicates global reach but potential tracking gaps
The Deep Expertise Playbook
Livingstone proves that in M&A, depth beats breadth every time
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Homepage - Global M&A Advisory ▶ Livingstone
International M&A expertise ✔ Sector-focused ✔ Tailored transaction solutions ✔ Learn more today!
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About livingstonepartners.com
International M&A expertise ✔ Sector-focused ✔ Tailored transaction solutions ✔ Learn more today!
Company Overview
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Technology Stack
livingstonepartners.com uses 18 technologies across their website including Supabase, PHP, WordPress, and more.
Development
Supabase
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PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
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Cloudflare
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Traffic & Audience
livingstonepartners.com receives approximately 18.6K monthly visitors and ranks #1,041,470 globally. The website has a bounce rate of 35% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 1:42 on the site.
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