llamawood.com
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The $100K Firewood Empire
How a 4-person Richmond startup is digitizing the ancient firewood market
In a world obsessed with AI and SaaS, a tiny Virginia startup is making $100K annually selling firewood online. Llamawood.com isn't just selling logs—they're selling peace of mind, convenience, and a modern solution to an ancient problem.
"They're not just selling firewood—they're selling the absence of splinters, pests, and moisture in your living room."
The Hyper-Local Playbook
With 61% direct traffic and zero backlinks, Llamawood has mastered the hyper-local community playbook. They're not chasing Google rankings—they're building a Richmond institution where neighbors recommend neighbors. The 22% organic traffic comes from solving specific pain points: 'is ash a hardwood' (540 monthly searches) and '1/4 cord of dried firewood' (460 searches). They're answering the questions homeowners actually ask.
The Kiln-Dried Revolution
Traditional firewood sellers deal with pests, mold, and inconsistent burns. Llamawood's kiln-dried approach isn't just marketing—it's a product differentiator that justifies premium pricing. Their tech stack (Shopify, Zendesk, Tailwind) suggests they're treating this like a proper e-commerce operation, not a Craigslist side hustle. The 2020 founding date places them perfectly in the pandemic-era home improvement boom.
The numbers tell a fascinating story of a business that's found product-market fit without scaling prematurely. 1,337 monthly visits generating $100K revenue suggests a highly qualified, high-intent audience. They're not playing the volume game—they're playing the premium local service game.
- 4-person team generating $25K per employee annually
- 61% direct traffic indicates strong brand recall and repeat customers
- Tech stack suggests serious e-commerce operations (Shopify + Zendesk)
- Niche keywords show deep understanding of customer pain points
The Unsexy Billion-Dollar Opportunity
While VCs chase AI, Llamawood proves that boring industries with digital transformation potential still offer massive returns. The firewood market is fragmented, local, and ripe for a premium, tech-enabled player. This is a $100K proof-of-concept that could scale to $10M+ with the right playbook.
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Premium Kiln-Dried Firewood Delivery | LLAMAWOOD
Richmond’s top firewood delivery service. Kiln-dried, pest-free hardwood, racks, stacking, and fatwood starters — all delivered to your door with pro service.
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About llamawood.com
Richmond’s top firewood delivery service. Kiln-dried, pest-free hardwood, racks, stacking, and fatwood starters — all delivered to your door with pro service.
Company Overview
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Technology Stack
llamawood.com uses 18 technologies across their website including Wistia, Google Fonts, hCaptcha, HSTS, and more.
Video
Wistia
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
Traffic & Audience
llamawood.com receives approximately 1.3K monthly visitors and ranks #9,504,033 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:08 on the site.
The majority of llamawood.com's traffic comes from .
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