In a mortgage market obsessed with speed, LoanLogics bet the farm on something less sexy but infinitely more valuable: compliance accuracy. While competitors chase volume, this 116-person powerhouse is building the invisible backbone of safe lending.

"They're not selling speed—they're selling sleep. In an industry where one compliance mistake can trigger millions in penalties, LoanLogics is the quiet insurance policy."

The leadership team tells a story of deliberate focus. With Dave Parker and Bill Neville at the helm, backed by Simon Cobbin's financial discipline, LoanLogics isn't chasing unicorn status. They're building a sustainable, high-margin business in a sector where trust outweighs flash. Their tech stack—jQuery, Tailwind, Bootstrap—might seem dated, but it's battle-tested. In mortgage tech, reliability beats innovation every single time.

• Niche dominance: They rank for hyper-specific compliance keywords where competition is low but intent is sky-high
• Capital efficiency: $22.5M funding for 116 employees suggests disciplined growth, not spray-and-pray expansion
• Direct traffic moat: 47% direct traffic indicates strong brand recall and sticky product usage
• Revenue per employee: ~$130K—healthy for a B2B SaaS in a regulated industry