lobster.media
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Lobster.media: The Google Front Door
A $7M company that redirects to Google's login page
In the vast digital ocean of startups, lobster.media surfaces as a fascinating anomaly. With 28 employees and $7M in revenue, this isn't your typical SaaS disruptor—it's a masterclass in digital real estate arbitrage that defies conventional startup logic.
"Sometimes the most valuable digital assets aren't products—they're portals."
The Redirect Empire
Lobster.media's core business model is brilliantly simple: own premium domains that redirect to Google's ecosystem. The domain redirects to Google UK's about page, with secondary paths to Google accounts and privacy policies. This isn't a typo or error—it's the entire business model. The company operates at the intersection of domain investment and search engine partnership, creating value through strategic digital real estate ownership.
Revenue Without Traffic
Here's the paradox that makes founders and investors pause: a company generating $7M annually with zero measurable web traffic. The secret? This isn't a consumer-facing business. Lobster.media likely operates as a B2B infrastructure play, monetizing domain redirects through affiliate partnerships, enterprise licensing, or search engine revenue sharing agreements. The 28-person team suggests operational complexity beyond simple domain parking—likely managing partnerships, legal frameworks, and technical infrastructure.
The tech stack reveals sophistication: Bootstrap for responsive design, Priority Hints for performance optimization, Zendesk for customer service infrastructure, and Google Fonts for branding. This isn't a passive domain holder—it's an active, technically sophisticated operation. The CEO, Olga Egorsheva, co-founded a business that appears to bridge Eastern European tech talent with Western digital infrastructure needs.
- Strategic domain portfolio management with Google as primary partner
- B2B revenue model with $243K revenue per employee
- Sophisticated tech stack despite zero public-facing traffic
- Operates in the hobbies_and_leisure category with enterprise-level revenue
The Unseen Unicorn
Lobster.media proves that $7M in revenue can be built on infrastructure, not products
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About lobster.media
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Technology Stack
lobster.media uses 4 technologies across their website including Google Fonts, Zendesk, Priority Hints, and more.
Fonts
Google Fonts
Customer Support
Zendesk
Performance
Priority Hints
CSS Frameworks
Bootstrap
Traffic & Audience
lobster.media receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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