locality.org.uk
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Locality: The Quiet Powerhouse of UK Community Building
How a £84M nonprofit is quietly transforming local assets and lives across Britain
While tech unicorns dominate headlines, Locality operates a far more radical model: a £84.2M revenue membership network that turns community power into tangible assets. With 237 employees and a mission to help local people take over and run assets, this isn't just a charity—it's a blueprint for decentralized, community-led infrastructure.
"When local people come together, they can transform lives and build a fairer society. Locality isn't just enabling this—it's institutionalizing it."
The Hidden Growth Engine
Locality's traffic tells a story of grassroots momentum. With 48% of visits coming from organic search and another 44% direct, this isn't a top-down campaign—it's community-driven discovery. The top keyword 'locality' commands 8,740 monthly searches, while niche terms like 'community asset transfer' show deep engagement. Their tech stack (Tailwind, Alpine.js, PWA) reflects modern, accessible tools for a mission that's fundamentally about democratizing access.
The Network Effect
Locality's model is pure network effects. Each community organization they support strengthens the entire ecosystem. With members like Wijkpaleis (Marieke Hillen) and projects spanning Merseyside, they're building a distributed intelligence network. The 237 employees aren't just staff—they're enablers of thousands of local leaders. Their revenue isn't just donations; it's investments in community capacity.
The organization's structure reveals its strategic depth. Key leaders like Tony Armstrong (Chief Executive) and Bryant Mathis (Creator and founder) anchor a distributed team with specialized roles—Stephen Rolph leads Community Assets and Enterprise, while Kathryn Roper manages membership. This isn't a monolithic charity; it's a platform with specialized functions.
- Specializes in asset transfer—helping communities take over and run local buildings, spaces, and services
- Operates as a membership network, not a traditional service provider
- Builds infrastructure for community power through advice, peer-learning, and campaigns
- Uses modern tech stack (PWA, Alpine.js) for accessible, scalable delivery
The Future of Local Governance is Here
Locality proves that community power isn't theoretical—it's a £84M business model with 237 people making it happen. For investors and founders, this is the playbook for scalable, mission-driven infrastructure.
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Homepage - Locality
Locality is the national membership network supporting local community organisations to be strong and successful. We provide specialist advice, peer-learning, resources and campaigns to help every community thrive, including to take over and run assets for the benefit of local people. We believe in the power of community - when local people come together, they can transform lives and build a fairer society.
Locality: the membership network for community organisations
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About locality.org.uk
Locality is the national membership network supporting local community organisations to be strong and successful. We provide specialist advice, peer-learning, resources and campaigns to help every community thrive, including to take over and run assets for the benefit of local people. We believe in the power of community - when local people come together, they can transform lives and build a fairer society.
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Technology Stack
locality.org.uk uses 8 technologies across their website including Hotjar, Google Tag Manager, Twitter Cards, PWA, Bootstrap, Tailwind CSS, and more.
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Alpine.js
Traffic & Audience
locality.org.uk receives approximately 8.2K monthly visitors and ranks #2,715,596 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:58 on the site.
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