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Locally: The $14M Bridge Between Online and Offline
How a 99-person startup is quietly solving retail's biggest headache with 560k monthly visitors
While Shopify builds the digital storefront, Locally builds the physical bridge. With 560,607 monthly visitors and $14.4M in revenue, this isn't just another e-commerce tool—it's the infrastructure making 'buy online, pick up in store' actually work for brands like The North Face and Boot Barn.
"Locally isn't competing with Amazon—it's making local retailers smarter than Amazon's algorithm."
The Traffic Paradox
Here's the contradiction: 69.9% of traffic comes from 'undefined' countries, yet their top keywords scream hyper-local intent. 'Altra shoes in Cleveland Ohio' and 'large backpacks near me' reveal their secret weapon—geo-specific SEO that turns generic searches into local inventory queries. They're not chasing global scale; they're dominating local discovery.
The 99-Person Powerhouse
With just 99 employees generating $14.4M in revenue, Locally achieves $145K revenue per employee—exceptional for a B2B SaaS platform. CEO Mike Massey and founder Blake Haney built a lean operation that scales across 3.6M backlinks without the typical enterprise bloat. This is infrastructure, not hype.
Their tech stack reveals pragmatic engineering: Tailwind CSS, Bootstrap, and Alpine.js for rapid UI development, AWS and S3 for scalable infrastructure. No flashy frameworks—just battle-tested tools that ship. The 3.2/5 Trustpilot rating from only 7 reviews suggests either a focused enterprise sales motion or a product that's quietly indispensable rather than publicly beloved.
- 40% organic search traffic proves they're building durable SEO moats around local inventory queries
- 42% direct traffic indicates strong brand recognition among retail partners
- Boot Barn's 139,800 monthly searches shows they're capturing high-intent retail traffic
The Unsexy Billion-Dollar Play
Locally proves that in e-commerce, the infrastructure layer wins even when no one's tweeting about it. With 560K monthly visitors solving real retail problems, they're building the connective tissue between digital and physical commerce—one local inventory query at a time.
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Traffic & Engagement
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5 keywordsHow is Locally's SEO?
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Locally
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Locally
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Reviews (7)
Post Holiday Surge Continues
My brand uses Locally product and store locator. It took 2 months to deploy due to some of my own internal issues. Interestingly enough foot traffic due to Locally skyrocketed over the holiday. I was thinking it was a holiday occurrence, but the traffic has remained. The retailers love the solution, and we have gotten a net increase in sales across channels.
Blooming Flowers & Plants Altrincham…
Blooming Flowers & Plants Altrincham Market I bought 9 Chrysant stems £18 plus one free. Unfortunately they wilted within a couple of days. Emailed them, on a Sunday within an hour owner called me on the Sunday said call by when convenient so he can put right. That is top drawer customer service. Hope to attach piccy of replacement Bouquet 🙏😊🔝🖖
The best of both worlds!
The fact that I get the flexibility and functionality to search for products I love, and them buy them "locally" is literally the best of both worlds. Well done Locally!!
Worked great for me!!
Worked great for me!!
Most Excellent
Can't beat it. Know what is in stock. Buy items a local shops. Get them delivered that day. What's not to love?
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About locally.com
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Technology Stack
locally.com uses 8 technologies across their website including Font Awesome, unpkg, Amazon S3, Amazon Web Services, and more.
Fonts
Font Awesome
CDN
unpkg
Cloud & Hosting
Amazon S3, Amazon Web Services
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper
Frontend Frameworks
Alpine.js
Traffic & Audience
locally.com receives approximately 560.6K monthly visitors and ranks #97,800 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:41 on the site.
The majority of locally.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about locally.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit locally.com directly at https://locally.com.