While fintech giants chase headlines, Lodasoft is building the invisible infrastructure that actually moves mortgages. With just 24 employees and $2.4M in revenue, they're processing loans for a fraction of the industry's biggest players—yet their traffic suggests they're onto something massive.

"Their 79% direct traffic isn't a marketing failure—it's a product-led growth masterclass. Users don't find Lodasoft; they need it daily."

Their tech stack tells the story of a pragmatic, product-focused team. jQuery and Slick suggest a mature, stable frontend (not chasing React trends), while Cloudflare and HSTS show security-first engineering. They're not building for demo day—they're building for daily use in high-stakes financial environments where reliability trumps flash.

• Product-led growth: 79% direct traffic indicates daily active users, not marketing campaigns
• Niche dominance: Capturing specific platform logins means they've become essential infrastructure
• Efficiency at scale: 24 people managing $2.4M revenue shows extreme operational leverage
• Stability over hype: Mature tech stack prioritizes reliability over bleeding-edge frameworks