logicmelon.com
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LogicMelon: The Stealth Job Board Powering Niche Hiring
A $3.6M revenue job platform flying under the radar with surprising organic traction.
In a world dominated by Indeed and LinkedIn, LogicMelon operates quietly in the background, pulling in 17k monthly visitors and generating $3.6M in revenue with just 38 employees. This isn't a consumer-facing giant; it's a specialized engine for the jobs and career industry.
"LogicMelon proves you don't need mass-market volume to build a sustainable $3.6M business."
The SEO-First Playbook
LogicMelon's traffic profile reveals a classic SEO play. With 47% of traffic coming from organic search—compared to just 36% direct—they're mastering long-tail keyword capture. Their top organic terms like 'horn effect vs halo effect' and 'spain reward system' suggest they're targeting academic, HR, and niche international audiences rather than generic job seekers.
The Niche User Base
The traffic distribution is fascinating: 31.6% from an undefined locale (likely a specific non-English market), followed by fragmented shares across other regions. This indicates a strategy of dominating specific geographic or vertical niches rather than competing globally. The 1 review on Trustpilot with a 3.7 rating suggests they're not optimizing for consumer reviews, focusing instead on B2B employer relationships.
Their tech stack is pragmatic, not flashy. jQuery and Bootstrap indicate a mature, stable frontend, while HubSpot suggests they're investing in CRM and marketing automation. Cloudflare and HSTS show security awareness. This isn't a VC-backed startup burning cash on bleeding-edge tech; it's a bootstrapped or efficiently funded operation focused on utility over flash.
- Revenue-per-employee ratio of ~$95k is efficient for a job board
- Organic search (47%) outperforms direct traffic, indicating strong SEO moat
- Top keywords reveal academic/HR content strategy, not just job listings
- Minimal Trustpilot presence suggests B2B focus over B2C
The Silent Giant of Niche Hiring
LogicMelon demonstrates that in the crowded job board space, specialization and SEO discipline can outperform mass-market strategies. For founders: sometimes the best market is the one everyone else ignores.
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Effective Management of Adverts & ROI
A great product with a fantastic support team; LogicMelon makes it easy for us to post and manage our adverts, with great reporting tools that have helped us identify our ROI and efficiently manage our spending. The team are always happy to help, with a friendly voice on the end of every call.
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About logicmelon.com
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logicmelon.com uses 15 technologies across their website including Google Fonts, HSTS, PHP, and more.
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Traffic & Audience
logicmelon.com receives approximately 17.4K monthly visitors and ranks #1,493,931 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:15 on the site.
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