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Logient's Rebrand: A Strategic Pivot to Wepoint
Analyzing the Onepoint merger and the battle for North American digital transformation dominance
Logient isn't just rebranding to Wepoint; it's executing a calculated acquisition to challenge the status quo of North American consulting. By merging with Onepoint, they aren't just changing a name—they're buying the infrastructure to scale rapidly in a fragmented market.
"They aren't playing the startup game anymore; they're playing the consolidation game."
The Power Play Merger
The shift to Wepoint signals a move from boutique agility to enterprise scale. With a $39.9M revenue baseline and 250 employees, this isn't a pivot—it's a pincer movement. They are leveraging Onepoint's reach to absorb the high-value digital transformation market that smaller competitors can't touch.
Tech Stack Reality Check
Their stack (jQuery, Bootstrap, Tailwind) reveals a legacy foundation currently undergoing modernization via Vite and PWA. It’s a classic mid-market transition: functional but heavy. The presence of Microsoft Dynamics (D365) keywords with massive search volume suggests they are doubling down on enterprise ERP integrations where the real money lives.
The traffic data tells a story of a company that has relied heavily on direct relationships and word-of-mouth, with 30% direct traffic. However, the low global rank (#4.5M) suggests their digital footprint is currently under-leveraged compared to their revenue potential. The merger is likely an attempt to fix this visibility gap.
- Strategic Consolidation: Merging with Onepoint to create immediate scale.
- Microsoft Ecosystem Focus: High volume on 'd365' indicates a core competency in Dynamics.
- Niche AI Positioning: They are explicitly targeting 'Transformation Numérique et IA' (AI).
The Verdict: A High-Stakes Bet on Scale
Logient/Wepoint is betting that size and partnership will beat agility in the long run.
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Logient et Onepoint s’unissent pour créer Wepoint
Logient devient Wepoint grâce à son rapprochement stratégique avec Onepoint pour devenir le leader nord-américain de la transformation numérique et de l’IA.
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About logient.com
Logient devient Wepoint grâce à son rapprochement stratégique avec Onepoint pour devenir le leader nord-américain de la transformation numérique et de l’IA.
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logient.com uses 17 technologies across their website including PHP, Contentful, WordPress, Cloudflare, and more.
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logient.com receives approximately 3.5K monthly visitors and ranks #4,542,925 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:17 on the site.
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