looksmart.com
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LookSmart: The Ghost in the Search Machine
Analyzing a $29M revenue search engine surviving on direct traffic and brand decay.
In a digital world dominated by Google's 90% market share, LookSmart persists as a digital relic—a search engine generating $28.9M in annual revenue with barely 663 monthly visits. It’s not a startup; it’s a zombie brand running on fumes, proving that in B2B advertising, legacy contracts can outlive relevance.
"LookSmart isn't competing for search users anymore; they are monetizing the infrastructure of a bygone era."
The Traffic Paradox
The data reveals a staggering disconnect: LookSmart generates only 663 monthly visits, yet sustains $28.9M in revenue. With 69% of traffic being direct and only 17% coming from organic search, this isn't a consumer product—it's an enterprise ad network. The 'search' branding is a ghost; the real business is likely white-label ad tech or legacy publisher partnerships that don't require a visit to looksmart.com.
The B2B Engine
With 181 employees generating $28.9M, revenue per employee is roughly $160k—modest for ad tech but sustainable. The CEO is listed as 'Mike Onghai (CEO and Customer Pain Killer)', signaling a focus on advertiser retention over user acquisition. The tech stack (Amazon S3, CookieYes, YouTube Embed) suggests a lightweight, compliant infrastructure optimized for serving ads rather than crawling the web.
The keyword data paints a picture of total irrelevance to modern search. Top queries include '礼品类2771' (a Chinese gift term), 'de-foa-0003600.pdf', and 'rg-142 belden 83242 ebay'. These aren't navigational searches for a search engine; they are accidental hits on parked domains or legacy PDF repositories. It suggests LookSmart's 'search' functionality is either dormant or serving extremely niche, non-competitive queries.
- Revenue is decoupled from traffic volume, indicating a high-value B2B backend.
- The brand is effectively dead in consumer search (0.01% market share equivalent).
- Top keywords are irrelevant noise, not strategic search terms.
- Operational efficiency is high due to low traffic overhead.
The Silent Cash Cow
LookSmart is a case study in B2B survival—irrelevant to the public, but profitable to the partners.
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LookSmart - Web Search
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About looksmart.com
Search the web on LookSmart.
Company Overview
Technology Stack
looksmart.com uses 7 technologies across their website including YouTube Embed, Amazon S3, CookieYes, and more.
Video
YouTube Embed
Cloud & Hosting
Amazon S3
Privacy & Consent
CookieYes
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap
JavaScript Libraries
jQuery
Traffic & Audience
looksmart.com receives approximately 663 monthly visitors. The website has a bounce rate of 61% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:04 on the site.
The majority of looksmart.com's traffic comes from .
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This page provides publicly available information about looksmart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit looksmart.com directly at https://looksmart.com.