In a digital world designed to maximize screen time, Lookup.live is betting that young people don't need more tech—they need better tech. With just 12 employees and $1.9M in revenue, this nonprofit is tackling the billion-dollar attention economy by teaching teens to code their own digital boundaries.

"They're not selling software—they're selling sovereignty. The most valuable product isn't code; it's the confidence to control your digital life."

The social media footprint tells a story of targeted outreach rather than broad reach. TikTok, Instagram, Twitter, LinkedIn, YouTube—all active, all focused. Susan Reynolds, Kait Kovach, and Minyon Jenkins aren't building a media empire; they're building a movement. The 100% undefined traffic share from analytics suggests they're capturing direct visits from schools, parents, and youth organizations—places where tracking is limited but impact is measurable.

• They prioritize 'digital thriving' over 'digital detox'—a radical shift in the youth tech conversation
• Their 12-person team punches above its weight, likely leveraging partnerships with educational institutions for scale
• The 'Innovator Magazine' launch for 2025 signals a pivot from curriculum to media—a smart revenue diversification play