lowermybills.com
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LowerMyBills: The SEO Behemoth You've Never Heard Of
A $15M revenue machine built on one simple idea: help people save money.
In the cluttered world of personal finance, LowerMyBills operates with ruthless efficiency. It's not a flashy startup; it's a calculated, SEO-driven utility that turns a high-volume, low-intent search like 'mortgage calculator' into a $14.9M annual revenue stream.
"They don't need to win the news cycle; they just need to win the search results page."
The Traffic Paradox
The most telling data point isn't the $14.9M revenue—it's the traffic profile. With only 28,647 monthly visits, they are generating nearly $520 per visitor annually. This isn't a traffic play; it's a conversion efficiency play. They are capturing high-intent mortgage shoppers through broad keywords like 'mortgage calculator' (889K monthly volume) and monetizing them heavily. The 'undefined' traffic regions suggest either a US-centric focus or data anonymization, but the intent is clear: domestic financial services.
The Keyword Trap
LowerMyBills excels at capturing the 'top of funnel' curiosity. They rank for massive volume terms like 'mortgage calculator' (889K searches) and even misspelled variations like 'mortgage caluclator.' Once a user lands on their site, they are funneled into lead generation for mortgage refinancing. It’s a classic arbitrage model: capture cheap traffic on broad informational queries, then sell high-value leads to lenders. The Trustpilot rating of 3.5/5 suggests the user experience is functional, not delightful—they are optimized for revenue, not reviews.
The tech stack reveals a pragmatic approach. They rely on heavy-hitters like Tailwind CSS, Bootstrap, and Cloudflare. There's no exotic engineering here; it's about stability and speed. The presence of PWA (Progressive Web App) hints at an attempt to improve mobile engagement, but the core product remains a classic lead-gen funnel. With 103 employees, the ratio of revenue to headcount is efficient, suggesting a lean operation focused on SEO and sales rather than product innovation.
- Revenue-per-visitor is exceptionally high ($520/visit), indicating a lucrative B2B lead gen model.
- Dominates broad, high-volume keywords (889K monthly searches) rather than niche terms.
- Traffic concentration is extreme—76.8% from a single undefined source (likely US direct/organic).
- The 3.5/5 Trustpilot score suggests a transactional relationship with users, not a loyal community.
The Unsexy Profit Machine
LowerMyBills proves that in fintech, boring utility beats flashy disruption if you own the search results.
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5 keywordsHow is Lowermybills's SEO?
Open Graph Image
https://cms.lowermybills.com/wp-content/uploads/2022/09/lmb_title_home.png
Meta Tags
LowerMyBills | Find a Lender and Save Money On Your Mortgage
Looking for a lower mortgage rate? Use the free guides and tools from LowerMyBills to make confident, informed decisions about your home.
Save Money On Your Mortgage
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Reviews (20)
My experience with Rocket Mortgage as…
My experience with Rocket Mortgage as the lender has always been friendly and efficient! No matter what part of the process they we’re sure to communicate! Great resource for help!
Almost effortless,I am not tech savvy…
Almost effortless,I am not tech savvy but was helped by closing team and very helpful
So easy!
So easy and stress free!
Great
Great service
Happy days ahead
I had went through 4 other co. No one could help they saved me and it was over so fast everone i talk to there was so kind they got back to me right away i amy so happy for a whole year i tride to stay aflot my husban got dementa he took care of bill i had no ideal we were in trouble i had to take over bills i made f all throug school i had to mail checks all the dr. Stuff i had to try and fix thing on the house well you get the picture . P s i love youall
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About lowermybills.com
Looking for a lower mortgage rate? Use the free guides and tools from LowerMyBills to make confident, informed decisions about your home.
Company Overview
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Technology Stack
lowermybills.com uses 17 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
HSTS
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
lowermybills.com receives approximately 28.6K monthly visitors and ranks #1,076,130 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:46 on the site.
The majority of lowermybills.com's traffic comes from undefined, undefined, .
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