lradac.org
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LRADAC: The $51M Non-Profit Tech Stack
How a regional behavioral health provider is scaling digital care in the SC Midlands
In an industry dominated by venture-backed digital health startups, LRADAC is quietly building a $51M operation with 172 employees—proving that regional non-profits can scale with the efficiency of a tech company. This isn't just another treatment center; it's a behavioral health infrastructure play.
"46% direct traffic proves they own their audience—no algorithm dependency, just community trust."
The Digital Front Door
LRADAC's 3,561 monthly visitors aren't just browsing—they're seeking critical care. With 27% organic search traffic, they're capturing intent for terms like 'red ribbon week' (5,480 monthly searches) and 'alcohol and drug abuse' services. This isn't vanity traffic; it's a community lifeline with a 46% direct traffic rate showing exceptional brand recall.
The Stack That Scales
Built on jQuery, Bootstrap, and Tailwind CSS, LRADAC's tech stack prioritizes reliability over flash. The use of Swiper for mobile responsiveness and Priority Hints for performance shows they understand that in behavioral health, every millisecond of load time could be a lost intervention. This is pragmatic tech for a mission-critical service.
The leadership team reads like a scaling playbook: Gayle Aycock (President & CEO), Wendy Hughes (VP & CFO), and Mac Caldwell (VP Clinical Services) represent the trifecta of mission, finance, and operations. With Kim Larick and Kim Koelsch both as VPs of Strategic Management, they're clearly building for multi-site expansion.
- Regional dominance: Serving only Lexington & Columbia, SC, yet generating $51M revenue
- Social presence: Active across 5 platforms (Twitter, YouTube, Facebook, LinkedIn, Instagram)
- Talent pipeline: Dedicated careers portal via ADP suggests structured hiring at scale
- Privacy-first: Explicit privacy policy page for HIPAA compliance in digital operations
The Unsexy Unicorn
LRADAC proves that in health tech, mission + operational excellence beats flash funding. They're not building for an exit—they're building for a community.
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Substance Use Treatment in Lexington & Columbia, SC | LRADAC
LRADAC provides substance use and addiction treatment, prevention, and recovery services in Lexington and Columbia, SC, supporting individuals and families with compassionate, evidence-based care.
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About lradac.org
LRADAC provides substance use and addiction treatment, prevention, and recovery services in Lexington and Columbia, SC, supporting individuals and families with compassionate, evidence-based care.
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lradac.org uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Traffic & Audience
lradac.org receives approximately 3.6K monthly visitors and ranks #3,734,385 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:34 on the site.
The majority of lradac.org's traffic comes from .
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