lrwonline.com
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The $25M Market Research Pivot
How LRW is betting its future on Material and a $5.6M funding round
In the crowded landscape of market research, LRW's transformation into Material isn't just a rebrand—it's a calculated survival move. With 227 employees and $24.9M in revenue, they're betting that the future of insights lies in combining psychology with raw data analytics.
"A brand that doesn't track its own digital footprint is a brand that doesn't understand its own market."
The Silent Traffic Collapse
The most telling metric here is zero. Zero monthly visits. Zero organic traffic. Zero direct traffic. For a $25M firm, this isn't just a data gap—it's a crisis. Their domain lrwonline.com appears to be a ghost town, while their actual operations have migrated to materialplus.io. This suggests either a catastrophic SEO failure or a deliberate abandonment of their legacy digital presence.
The tech stack reveals a modern but generic setup: jQuery, Tailwind CSS, Bootstrap, and standard analytics tools. Nothing revolutionary, nothing proprietary. For a firm claiming to solve challenges through 'consumer psychology,' their own digital infrastructure feels remarkably pedestrian. The lack of structured data beyond basic breadcrumbs suggests they're not prioritizing discoverability.
The Leadership Gamble
With David Sackman at the helm as Chairman & CEO, LRW is positioning itself as a traditional research firm making a digital leap. The executive team—spanning finance (Edward Farias) to strategy (Jonathan Weiss, Alyson Tischler, John Larson)—reads like a classic agency playbook. But here's the provocative take: they're moving too slow. The $5.6M funding round feels like a band-aid on a bullet wound when the market demands aggressive transformation.
- Legacy domain abandoned (lrwonline.com receives zero traffic)
- New brand identity at materialplus.io with unclear migration strategy
- Standard tech stack with no proprietary insights platform visible
- Strong leadership team but minimal digital footprint
- 227 employees generating $24.9M = ~$110k revenue per employee (industry average)
The Verdict: A Firm at a Crossroads
Either they're quietly rebuilding or they've lost the digital plot entirely
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Global Market Research + Brand Tracking Firm LRW is now Material
A market research and insights pioneer, your trusted LRW teams (now as Material) continue to help brands solve challenges through consumer psychology, analytics and more
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About lrwonline.com
A market research and insights pioneer, your trusted LRW teams (now as Material) continue to help brands solve challenges through consumer psychology, analytics and more
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lrwonline.com uses 16 technologies across their website including AudioEye, PHP, WordPress, and more.
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AudioEye
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PHP
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WordPress
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lrwonline.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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