While Silicon Valley chases the metaverse, a 26-person team in Australia is making virtual reality actually work in classrooms. Lumination isn't just selling headsets—they're building the infrastructure for the next generation of immersive learning, and their modest traffic tells a story of targeted B2B focus over viral hype.

"They're not trying to be the next Meta—they're trying to be the essential infrastructure for every Australian classroom."

The leadership team composition is telling: Stacey Satchell (Chief Staff), Thomas Hastwell (Chief Commercial Officer), and Sara White (Education Program Manager) signal a company built for institutional sales, not consumer apps. With Anisa Cadd as Product Manager and Tom Hastwell as Managing Partner, they have both technical depth and commercial acumen. This isn't a founder-led tech shop—it's a strategic commercial operation with education expertise at its core.

• SaaS model targeting education institutions, not individual consumers
• Heavy integration with existing tools (Cospaces, DelightEx) rather than competing with them
• Relationship-driven sales with 53% direct traffic indicating strong referral networks
• Strategic keyword targeting around educator pain points, not generic VR terms
• Lean 26-person team with $111K revenue per employee—efficient and focused