lundvt.org
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Lund: The Vermont Non-Profit Powerhouse
A $54M mission to break poverty cycles through tech-enabled family services
While Silicon Valley chases AI unicorns, Lund in Vermont is building something far more valuable: a $54.4M machine that breaks generational cycles of poverty and addiction. With 153 employees and a digital-first approach, they're proving that social impact scales.
"Lund isn't just another non-profit—they're a tech-enabled social infrastructure play with serious operational maturity."
The Audience Engine
Lund's traffic data reveals a sophisticated inbound strategy. Their top keywords—'lund vermont jobs' (180 monthly), 'lund vt careers' (190), and 'lund adoption' (170)—show they've captured high-intent search traffic. This isn't accidental; it's a deliberate content and SEO strategy that turns curiosity into applications, donations, and service inquiries. The 45% direct traffic suggests strong brand recall and repeat engagement.
Digital Maturity
Their tech stack tells the story: WordPress for content, Google Analytics + Tag Manager for measurement, Tailwind and Bootstrap for modern UX. They're running the same playbook as Series A startups, but applied to family services. This isn't a legacy org clinging to paper forms—Lund is building a data-driven service delivery model that can track outcomes and optimize interventions.
What makes Lund unique is their hybrid model: they operate with the revenue scale of a mid-sized company ($54M) but with mission-driven clarity. They serve pregnant and parenting teens, young adults, and adoptive families—three distinct cohorts requiring different interventions. Yet their digital properties unify under one brand, one domain, and one clear message: Strengthening families. Helping children thrive.
- Multi-channel acquisition: Organic search (27%) + Direct (45%) = 72% of traffic without paid ads
- Employer brand dominance: Jobs-related keywords drive 370+ monthly searches, suggesting they're the employer of choice in their region
- Service funnel sophistication: Adoption keywords show they capture families at critical decision points
The Investment Thesis
Lund is what happens when mission meets operational rigor. For impact investors and founders studying non-profit scalability, this is a blueprint.
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Lund - Strengthening families. Helping children thrive.
At Lund, we work to break the cycles of poverty, addiction, abuse by supporting pregnant and parenting teens, young adults, adoptive families
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About lundvt.org
At Lund, we work to break the cycles of poverty, addiction, abuse by supporting pregnant and parenting teens, young adults, adoptive families
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lundvt.org uses 15 technologies across their website including Adobe Fonts, PHP, WordPress, and more.
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lundvt.org receives approximately 5.1K monthly visitors and ranks #3,042,908 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:37 on the site.
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