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Lunii: The $28M Audio Storytelling Powerhouse
How a French startup built a 1,190-review empire by selling creativity to parents
While edtech startups burn cash chasing gamification, Lunii quietly built a $28.3M revenue machine by selling one thing: the magic of creation. Their secret? Turning passive listeners into active storytellers.
"Lunii doesn't sell stories—they sell the power to create them. That's why parents pay premium prices."
The Parent-Paid, Kid-Driven Model
Lunii targets the 3-12 age range with a product that parents buy but kids actually use. The Ma Fabrique à Histoires isn't just a toy—it's a creative outlet that justifies the purchase decision. With 1,190 Trustpilot reviews averaging 4.1/5, they've cracked the code on repeatable satisfaction in a market notorious for one-time purchases.
The 500-Story Moat
While competitors license generic content, Lunii's Maison d'Édition has produced over 500 proprietary audio books. This content library isn't just catalog—it's a defensible asset that keeps users locked in. Their tech stack (Next.js, Vercel, Cloudflare) suggests they're built for scale, not just survival.
The company's approach reveals a deeper insight: parents don't want passive screen time replacements—they want active development tools. Lunii's interactive audio format bridges the gap between entertainment and education without either word appearing in their marketing.
- Revenue model: Hardware + subscription content (500+ proprietary stories)
- Trust signal: 1,190 reviews at 4.1/5 proves retention in a kid-product market
- Tech moat: Next.js/Vercel stack built for scale, not MVP validation
- Market position: Owns the 3-12 creative audio space in France
Lunii's real product isn't audio—it's parental peace of mind
At $28M revenue with 138 employees, they've built a sustainable creative platform that kids love and parents trust. The question isn't whether they'll scale—it's whether anyone else can replicate their content moat before they own European children's audio entirely.
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Lunii | Conteuses audio pour 3-12 ans | Livres audio interactifs
Avec Ma Fabrique à Histoires et FLAM, Lunii réveille l'imaginaire et développe la créativité des enfants de 3 à 12 ans. Découvrez un catalogue de plus de 500 livres audio créés par la Maison d'Édition Lunii.
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Reviews (15)
Ingenious company and product
Smart, kid- and parent-friendly product, wonderful stories, a great IX/UI on the website, fair prices: Lunii does it all right and it’s an indispensable gift for kids to slow down phone or tablet creep.
Connecting via USB cable to the Mac app doesn't work all the time
WiFi gets disconnected often. Connecting via USB cable to the Mac app doesn't work all the time, and accessing settings needs improvement. Most of the time, purchasing from the mobile app doesn't work and gives an error.
$17 to add ONE audio book it’s…
$17 to add ONE audio book it’s completely crazy how expensive it is
Hello Mathieu and thanks for your review. We propose discounts on our audiobooks trough all the year. Also, the annual subscriptions in order to get the audiobooks to the best price. Have a nice day, The Lunii Team 🌟
Stories are great but the boxes always…
Stories are great but the boxes always break down, don’t turn on, freeze…. I had to call helpline twice in 4 months already Highly frustrating for kids and parents alike
Lunii Storyteller failed during sync…
Lunii Storyteller failed during sync after 6 years—support pushed repairs instead of simple SD fixOur Lunii Storyteller (bought ~2019) suddenly died mid-sync with new stories on Dec 24, 2025. Charged fine (green LED), but wouldn't power on. Support asked for basics (charge, USB looseness) and invoice, then offered paid repair (€25) or refurbished unit (€35 + shipping)—despite out-of-warranty status.No mention of common SD card issue (known per their FAQ: ERROR logo = SD error). I opened it myself, found fried original microSD, replaced with new 1GB formatted card, and fixed it after hours of tinkering. They only suggested format after I mentioned opening it.Refunded my recent stories (good), but poor support for a €10 part fix. Won't buy again. Parents: Yoto is a better alternative with easier repairs.
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About lunii.fr
Avec Ma Fabrique à Histoires et FLAM, Lunii réveille l'imaginaire et développe la créativité des enfants de 3 à 12 ans. Découvrez un catalogue de plus de 500 livres audio créés par la Maison d'Édition Lunii.
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lunii.fr uses 17 technologies across their website including Google Fonts, Sentry, Storyblok, and more.
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lunii.fr receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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