lycetts.co.uk
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Lycetts: The Insurance Broker That Could Be a SaaS Playbook
A £52M revenue insurance broker with a digital-first playbook that's flying under the radar
In a world where insurance brokers are supposed to be old-school, Lycetts is quietly building a modern distribution engine. With 279 employees generating $67.5M in revenue, this isn't your grandfather's brokerage—it's a data-driven machine disguised as a traditional shop.
"Lycetts is running a classic playbook: dominate search, build trust, convert. They're just doing it in a market everyone thinks is broken."
The SEO Moat Is Real
Despite a mediocre global rank (#4.8M), Lycetts commands 240 monthly searches for 'lycetts insurance' alone. That's 55% organic traffic with zero backlink data visible—meaning they're either brilliant at on-page SEO or their brand is stronger than their digital footprint suggests. For a regional broker, that's not traffic; it's a qualified lead funnel.
The People Behind the Machine
Led by CEO Ian Barclay, the C-suite includes Richard Skingle (CFO), Charlie Renwick (Head Management Services), Christopher Booth (Head Financial Services), and Simon Harper (Finance Director). This isn't a founder-led startup—it's a professionally managed firm with deep financial expertise. The question is whether they can scale beyond their current regional dominance.
- Tech stack is modern but conservative: Tailwind, Bootstrap, Contentful—signs of a team that ships fast but doesn't chase shiny objects
- Trustpilot rating of 3.8/5 from just 5 reviews suggests either low volume or selective solicitation
- 15 technologies detected indicates they're not over-engineering, but they're not ignoring digital either
The real story here is in the gap between their revenue and their digital footprint. A $67.5M company with under 4,000 monthly visits is either sitting on a goldmine of offline relationships or missing a massive opportunity. For investors and founders, Lycetts represents a classic 'unsexy but profitable' business that could be 10x'd with the right digital transformation playbook.
The Verdict: Buy, Build, or Pass?
Lycetts is a cash-flow positive insurance broker with a modern tech stack and a founder-friendly leadership team. The opportunity? Layering growth marketing onto their existing engine. The risk? They might be too conservative to scale aggressively.
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Lycetts Insurance Broker & Financial Services Provider | Lycetts
Find advice about a wide variety of insurance and financial services at Lycetts. Discover more about this well-established and forward-thinking group now.
Insurance Broker & Financial Services Provider | Lycetts
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Reviews (5)
The workers on this tip are very good…
The workers on this tip are very good at what they polite helpful nothing is too much for them and site is kept clean 5 stars fir them all
Refreshing old fashioned service and great advice
Lycetts have managed my personal financial affairs for some years now and are always professional and personable. It's refreshing that the old fashioned ways of client service are still at the heart of how they operate. My adviser Sam is excellent
Equine insurance
Equine insurance - just the most amazing kind and helpful insurance company after I had bought a new horse and have had all sorts of unexpected health issues with him and even as a new client to them they have been so very supportive . Thank you Lycetts for making this very difficult time far less painful for me 🌟🌟🌟🌟🌟
When it comes to a claim!
Paid this company thousands of pound over many years for insurance , never made a single claim and paid thousands for insured damages myself hoping to keep premiums down. Year on year premiums went up 2-4times inflation Then 2-3 weeks before last renewal, had an underground water leak and asked for a visit to access, no one sent, 3 days before insurance renewal date, claimed I never asked for an accesser to call. So annoyed with their customer service did not renew, and did not claim. Saved £500.00 with a more customer freindly company
Weird
Clearly this company doesn't want the business. I sent a genuine enquiry for an insurance quote to the person for the department indicated on the website. I receive no acknowledgement or reply. So I try to follow-up with another contact listed on the website. I find my email bounces back immediately becuase the original person blocked my email on their server. Great way to treat a potential customer guys ! Guess you don't need the business.
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About lycetts.co.uk
Find advice about a wide variety of insurance and financial services at Lycetts. Discover more about this well-established and forward-thinking group now.
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Technology Stack
lycetts.co.uk uses 15 technologies across their website including Google Maps, YouTube Embed, Font Awesome, Google Fonts, and more.
Maps
Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful, WordPress
Traffic & Audience
lycetts.co.uk receives approximately 3.7K monthly visitors and ranks #4,829,816 globally. The website has a bounce rate of 73% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:39 on the site.
The majority of lycetts.co.uk's traffic comes from .
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This page provides publicly available information about lycetts.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lycetts.co.uk directly at https://lycetts.co.uk.