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M-Group: The Quiet Urban Planning Powerhouse
A $30M revenue firm with 94 employees shaping cities from the inside
While tech startups chase hypergrowth, M-Group operates in the slow, deliberate world of urban planning—and they're quietly winning. With $30.4M in revenue and 94 employees, they're not building apps; they're building cities.
"They're not disrupting urban planning—they're dominating the incumbency game."
The Government Tech Play
M-Group operates in the science_and_education sector, but their real business is government contracting. Their client list includes cities like Petaluma, and their services—CEQA, General Plans, Housing Elements—are mandated by law. This creates sticky, recurring revenue that SaaS founders dream about.
The Traffic Paradox
With only 3,643 monthly visits and a global rank of #4.8M, M-Group is a ghost online. Yet 47% of traffic is direct—meaning clients know exactly where to find them. This isn't a marketing failure; it's a testament to their B2G moat. They don't need SEO when city councils are already calling.
Their keyword strategy reveals their niche: 'urban heat island' (8,030 monthly volume) and 'courtyard cottage house plans' (180 monthly volume) aren't accidental. They're targeting the intersection of climate resilience and housing policy—two massive government priorities. The fact that 'm group' itself searches (3,740 monthly volume) suggests strong brand recall in their vertical.
- 94 employees generating $30.4M = ~$323k revenue per employee (high for services)
- Tech stack suggests modern operations (Vite, Tailwind) but conservative digital presence
- Key leadership includes Planning Manager for City of Petaluma—deep municipal relationships
- CEQA expertise creates regulatory moat that's hard to replicate
The Unsexy Billion-Dollar Play
While everyone chases AI, M-Group builds the regulatory frameworks that AI will need to navigate. That's not sexy, but it's essential—and it pays.
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M-Group - A New Design on Urban Planning
City Planning, Planning, Staffing, CEQA, Consulting, Consultants, Urban Planning, Urban Design, Public Policy, General Plans, Housing Elements, CEQA, Planning Staff, Urban Planning
City Planning, Planning, Staffing, CEQA, Consulting, Consultants, Urban Planning, Urban Design, Public Policy, General Plans, Housing Elements, CEQA, Planning Staff, Urban Planning
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About m-group.us
City Planning, Planning, Staffing, CEQA, Consulting, Consultants, Urban Planning, Urban Design, Public Policy, General Plans, Housing Elements, CEQA, Planning Staff, Urban Planning
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m-group.us uses 14 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
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m-group.us receives approximately 3.6K monthly visitors and ranks #4,836,735 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:27 on the site.
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