m-panels.com
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Healthcare's Silent Panel Giant
How a 25-person team commands 112K monthly visits in medical research
While most healthcare startups chase VC funding, m-panels.com has quietly built a $1.8M revenue engine serving the US and Canadian medical research ecosystem. This isn't another telehealth app—it's the infrastructure behind clinical trials.
"61% direct traffic means they own their audience—no algorithm dependency, no ad spend leaks."
The Panel Acquisition Playbook
With Preeti Vajpayee as Panel Acquisition Manager and Aaron Berman as Healthcare Market Research Specialist, m-panels has cracked the code on sourcing medical professionals. Their 5,916 backlinks and 112K monthly visits suggest they're not buying traffic—they're building authority. The 8% organic search is misleading; the real power is in direct relationships with researchers who bookmark their login page.
Growth Without VC
No funding listed. No growth-stage VC round. Just $1.8M in revenue from 25 employees—that's $72K revenue per employee. For a B2B healthcare platform, that's lean and profitable. Their tech stack (Next.js, Tailwind, Vite) shows modern engineering practices, but the real moat is their 5,916 backlinks and branded search volume (1,830 monthly searches for 'm panels' variants).
The domain structure reveals a mature operation: separate subdomains for blog, support, and login. This isn't a founder's side project—it's a scaled business. The undefined country traffic (69.2% + 30.5%) likely means US/Canada dominance, but their geo-data is intentionally opaque, possibly for compliance reasons in healthcare.
- Direct traffic > organic: 61% direct vs 8% organic signals strong brand recall
- Niche authority: 5,916 backlinks in healthcare research is defensible
- Profitability first: $1.8M revenue with no funding rounds suggests bootstrapped discipline
- Modern stack: Next.js + Tailwind + Vite = fast, SEO-friendly, maintainable
The Unsexy Infrastructure Play
m-panels isn't chasing AI hype or consumer wellness—it's the plumbing for medical research, and that's where the real money lives.
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Contribute to impactful healthcare developments in the US and Canada. - m-panels
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About m-panels.com
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Technology Stack
m-panels.com uses 12 technologies across their website including Google Fonts, Sentry, Osano, and more.
Fonts
Google Fonts
Error Tracking
Sentry
Privacy & Consent
Osano
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Priority Hints
Build Tools
Vite
Traffic & Audience
m-panels.com receives approximately 112.6K monthly visitors and ranks #335,108 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:02 on the site.
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