mabbett.eu
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The Invisible Consultancy
Why a 7.4M revenue firm has zero web traffic - and what it reveals about B2B services
In an age where every B2B company obsesses over digital presence, Mabbett.eu presents a fascinating paradox: a $7.4M environmental consultancy with 44 employees that generates precisely zero measurable web traffic. This isn't a technical glitch—it's a strategic blueprint.
"The most successful consultancies don't sell to the internet—they sell to the phone."
The Relationship Engine
Mabbett's leadership team reads like a who's who of niche expertise: Rob Duncan managing the Belfast office, Omar Khalid as Principal Health and Safety Consultant, Jeff Martin as Energy Manager. These aren't generic titles—they're specialist credentials that close deals through reputation, not search rankings. The absence of traffic isn't a failure; it's evidence of a referral-based model that doesn't need Google's permission to operate.
Revenue Without Reach
At $7.4M revenue with 44 employees, Mabbett achieves ~$168K revenue per head—a strong ratio for environmental consulting. The tech stack (jQuery, Tailwind, Bootstrap) suggests a functional but minimal digital presence—enough to validate credibility when a prospect visits, but never designed to attract cold traffic. This is a company that invests in people, not pixels.
The technical footprint reveals the priority: a lightweight PWA with core-js, Swiper for basic slideshows, and Priority Hints for performance optimization. This isn't a growth engine—it's a digital business card that loads fast and looks professional when someone with a purchase order already in hand lands on the site.
- Integrated engineering and sustainability services across the UK
- Specialist environmental planning and development consultancy
- Health & Safety and energy management as core offerings
- Multi-disciplinary approach combining technical and regulatory expertise
The Anti-Startup Playbook
Mabbett proves that for B2B services, depth beats scale, and relationships beat reach. In a world obsessed with growth hacking, sometimes the most radical strategy is simply being very good at what you do.
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Arthian | Environment, Engineering, Planning, Sustainability
Arthian is a multidisciplinary consultancy providing integrated engineering, sustainability, planning and development services across the UK
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About mabbett.eu
Arthian is a multidisciplinary consultancy providing integrated engineering, sustainability, planning and development services across the UK
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Technology Stack
mabbett.eu uses 16 technologies across their website including Google Fonts, PHP, WordPress, and more.
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PHP
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Lazy Loading, Priority Hints
Traffic & Audience
mabbett.eu receives approximately 0 monthly visitors and ranks #11,487,892 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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