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maccaron.in
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maccaron.in

17 technologies
VerifiedGrowingVisit321.1K/mo$5M4017 Tech2 Leads
Deep Dive

Maccaron: India's K-Beauty Powerhouse

How a 40-person team captured 321K monthly visits in the lucrative Korean beauty market.

In a market saturated with generic beauty retailers, Maccaron carved out a niche by becoming India's definitive curator of authentic Korean skincare. They didn't just sell products; they sold a cultural movement, turning the 'K-Beauty' wave into a $4.6M revenue stream.

321K
Monthly Visits
$4.6M
Annual Revenue
52%
Organic Traffic
40
Team Size

"Maccaron proves that in e-commerce, curation beats volume. They aren't just a retailer; they are the gatekeepers of K-Beauty authenticity for India."

The SEO Moat

Maccaron's dominance is built on a brilliant SEO strategy. While they rank for their own brand, they aggressively capture high-intent searches like 'medicube' (174K monthly volume) and 'macaroon' (20K volume). With 52% of traffic coming organically, they've built a defensible acquisition channel that rivals giants.

Despite a robust traffic engine, Maccaron faces a credibility crisis. With a Trustpilot rating of 2.7/5 from only 17 reviews, the brand struggles to convert trust at scale. It's a classic growth dilemma: high traffic meets low conversion confidence, suggesting operational friction or shipping delays that plague the Indian cross-border e-commerce space.

The tech stack reveals a company prioritizing data and conversion. They leverage Amplitude for product analytics, Zendesk for customer support, and a heavy suite of tracking pixels (Facebook, Google). However, the reliance on jQuery and Bootstrap suggests a legacy frontend architecture that may need modernization to keep up with performance expectations.

  • Niche Dominance: They own the 'K-Beauty in India' vertical rather than competing with generalist beauty retailers.
  • Traffic Efficiency: High organic share (52%) indicates strong content marketing and brand recall.
  • Operational Scale: Generating $115k revenue per employee indicates a lean, efficient operational model.
Does not rely on heavy paid advertising (only 40% direct traffic suggests reliance on search)
Dominates specific high-volume keywords like 'medicube'
No public funding rounds (bootstrapped or privately held)
Maintains a lean team of 40 for $4.6M revenue
Low review volume on Trustpilot (only 17 reviews)
Strong social presence across Instagram and YouTube

The Verdict: A High-Potential Contender

Maccaron has the traffic and revenue model of a winner, but must fix the trust gap to unlock its next growth phase.

What tech stack does Maccaron use?

27 detected
Error Tracking1
Cloud & Hosting1
Customer Support1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics10
F
Facebook Pixel
G
Google Tag Manager
A
Amazon CloudFront
J
jsDelivr
G
Google Tag Manager
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
A
Amplitude
F
Facebook

How much traffic does Maccaron get?

Traffic & Engagement

321.1K
Monthly Visits
4.5
Pages/Visit
1:28
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+13%
285.0K
Oct 2025
Oct
286.0K
Nov 2025
Nov
321.1K
Dec 2025
Dec

Traffic Sources

Search
52%
Direct
40%
Social
4%
Referrals
3%
Email
0%
Paid
0%

Where is Maccaron's audience located?

🌍69.1%
🌍8.8%
🌍2.8%
🌍2.5%
🌍2.5%

What keywords does Maccaron rank for?

5 keywords
1maccaron4.0K vol$0.09
2macarron3.3K vol$0.06
3medicube174.5K vol$0.50
4maccaron beauty410 vol$0.07
5macaroon20.0K vol$0.85

How is Maccaron's SEO?

Open Graph Image

OG Image preview
og:image

/static/images/block1.png

Meta Tags

title36 chars

Maccaron - Flavor Curator - maccaron

description128 chars

Maccaron is India's biggest K-beauty platform. Browse wide range of 100% Authentic Korean skin care products & cosmetics online.

og:title

Maccaron - Flavor Curator

languageEN

Schema Types

BreadcrumbListWebPage

Who works at Maccaron?

Loading leads...

What do customers think of Maccaron?

Maccaron

Maccaron

2.7
17 reviews

Categories

Perfume Store#undefinedBeauty Product Supplier#undefinedBeauty Supply Store#undefinedCosmetics Store#undefinedCosmetics Industry#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (16)

Filter by rating:
Anushka Maity
11/20/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 11/8/2025
Mighty Bamboo Panthenol Cream

I recently received the Mighty Bamboo Panthenol Cream from maccaron, and I'm obsessed with it. The texture is so smooth and light weight. A worth buying product.

suraj kumar
8/12/2024
🇮🇳 India2 reviewsOrganicUnverified2 reviews on this domain
Experience date: 8/12/2023
Customer care…Customer care number/////8293341368///8293341368///

Customer care number/////8293341368///8293341368///Customer care number/////8293341368///8293341368///

nohankypanky
7/15/2021
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Last month I purchased COSRX serum from…

Last month I purchased COSRX serum from Maccaron. I am just amazed with their services it was delivered within 2 days to the city I live in Delhi. MUst say Maccaron is Lifesaver if you are buying Korean Cosmetics and International beauty products. Highly recommend!

Bikash Chandra Hira
4/4/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 4/4/2025
maccroan customar cera number…

maccroan customar cera number ///82-6019 0457./////

Cupcake Hugs
3/5/2025
🇧🇹 Bt1 reviewsOrganicUnverified
Experience date: 10/31/2024
Disappointed at peak

Okay first of all I don’t write reviews but this I have to put out so that anyone who have high hopes that their parcels that gonna dispatch within one month can sleep. I literally mailed them so many times and problem here is I didn’t buy other products thinking this will arrive it’s been past 5 months and I got message today only that it’s been dispatched. Atleast give proper dateline.

Frequently Asked Questions about Maccaron

What is Maccaron's Revenue?
Maccaron generates approximately $5M in annual revenue. With 40 employees, that's $116,000 per employee.
What does Maccaron do?
Maccaron is India's biggest K-beauty platform. Browse wide range of 100% Authentic Korean skin care products & cosmetics online.
How fast is Maccaron growing?
Maccaron employee count has changed by 60% year over year.
What technologies does Maccaron use?
Maccaron uses 17 technologies across their website including Error Tracking, CDN, Cloud & Hosting. Key technologies include Sentry, jsDelivr, AWS CloudFront.
Who are Maccaron's competitors?
Maccaron's main competitors include SupraSoft Technologies Pvt Ltd., Freecharge, BrowserStack, DeltaX, Nineleaps. These companies operate in similar markets and compete for the same customer base.
What do customers think of Maccaron?
Maccaron has a Trustpilot score of 2.7 out of 5 (2 stars) based on 17 customer reviews.

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About maccaron.in

Maccaron is India's biggest K-beauty platform. Browse wide range of 100% Authentic Korean skin care products & cosmetics online.

Company Overview

maccaron.in
Website
lifestyle
Industry
#117,180
Global Rank
321.1K
Monthly Visitors
17
Technologies
2+
Employees

maccaron.in Key Pages

Contact maccaron.in

Technology Stack

maccaron.in uses 17 technologies across their website including Sentry, jsDelivr, AWS CloudFront, and more.

Error Tracking

Sentry

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Customer Support

Zendesk

Analytics & Marketing

Amplitude, Google Tag Manager, Google Analytics

Traffic & Audience

321.1K
Monthly Visits
41%
Bounce Rate
4.5
Pages/Visit
1:28
Avg. Duration

maccaron.in receives approximately 321.1K monthly visitors and ranks #117,180 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 1:28 on the site.

The majority of maccaron.in's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is maccaron.in?
Maccaron is India's biggest K-beauty platform. Browse wide range of 100% Authentic Korean skin care products & cosmetics online.
What technologies does maccaron.in use?
maccaron.in uses 17 technologies including Sentry, jsDelivr, and 11 more. View the full tech stack analysis above.
How do I contact maccaron.in?
You can contact maccaron.in via email at [email protected] or through their contact page.
What are maccaron.in's social media accounts?
maccaron.in is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is maccaron.in?
maccaron.in receives approximately 321.1K monthly visitors and ranks #117,180 globally. Traffic is growing by 12.3% month-over-month.

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