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machinima.com

13 technologies
VerifiedVisit$90M34713 Tech20 Leads
Deep Dive

The Machinima Ghost: Warner Bros.' Digital Graveyard

Why a $90M gaming empire vanished overnight and what it teaches us about digital IP.

If you visit machinima.com today, you don't see a gaming channel. You see a generic Warner Bros. Discovery corporate portal. This is the digital tombstone of a network that pioneered gaming entertainment, generating over $90M in revenue before it was silently erased.

0
current monthly visits
$90.3M
annual revenue (at peak)
347
employees (pre-acquisition)
$91.6M
total funding raised

"Machinima wasn't just a content network; it was the blueprint for the creator economy—before the term existed."

The Rise of the Machinima Era

In the early 2010s, Machinima dominated YouTube. It wasn't just gameplay footage; it was narrative storytelling using game engines. With a team of 347 employees and $91.6M in funding, they built a distribution machine that rivaled traditional media. They understood that 'Let's Play' was just the beginning—audiences wanted scripts, characters, and lore.

The Warner Bros. Absorption

The domain now redirects to Warner Bros. Discovery, a stark visual metaphor for corporate consolidation. The raw data shows a complete identity wipe. The social profiles (YouTube, Facebook) point to generic WBD channels, not the distinct Machinima brand. This wasn't a merger; it was an acquisition followed by a strategic shutdown, likely to eliminate redundancy and funnel all traffic into a single corporate ecosystem.

The tech stack reveals a sophisticated operation—Tailwind CSS, Bootstrap, GSAP for animations, and Cloudflare for security. This wasn't a hobbyist site; it was a high-performance digital asset. Yet, despite the $90M+ revenue and robust infrastructure, the brand was deemed expendable. The redirect to wbd.com suggests the IP value was extracted, and the vessel was discarded.

  • The 'Machinima' brand is effectively dead, buried under the WBD corporate umbrella.
  • Traffic is zero because the site is a redirect, not a destination.
  • The revenue model shifted from creator-led content to corporate IP management.
  • Key talent (directors, engineers) were likely absorbed or let go during the transition.
No active community hub
Retained high-value IP rights
No distinct brand identity
Integrated into massive corporate distribution (HBO Max, Discovery+)
Zero current organic traffic
Reduced operational overhead
Lost direct engagement with gaming audience
Strategic focus on owned franchises (DC, Harry Potter)

Lesson: Scale Without Identity is Fragile

Machinima proves that even $90M in revenue can't save a brand if it doesn't own the customer relationship. For founders: build a community that survives corporate acquisition.

What tech stack does Machinima use?

15 detected
CDN1
Cloud & Hosting1
Performance1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics2
C
Cloudflare
G
Google APIs

How much traffic does Machinima get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
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Oct 2025
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How is Machinima's SEO?

Meta Tags

title32 chars

Warner Bros. Discovery | Welcome

og:title

Welcome - Warner Bros. Discovery

languageEN

Who works at Machinima?

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What do customers think of Machinima?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Machinima

What is Machinima's Revenue?
Machinima generates approximately $90M in annual revenue. With 347 employees, that's $260,350 per employee. The company has raised $92M in total funding.
How fast is Machinima growing?
Machinima employee count has changed by 1% year over year.
What technologies does Machinima use?
Machinima uses 13 technologies across their website including Fonts, CMS, CDN. Key technologies include Font Awesome, Google Fonts, Drupal, WordPress, cdnjs.
Who are Machinima's competitors?
Machinima's main competitors include Exclusive Artists, MIrror Films, Funny or Die, toonstar, GSN. These companies operate in similar markets and compete for the same customer base.

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Export machinima.com Data

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About machinima.com

Company Overview

machinima.com
Website
arts_and_entertainment
Industry
0
Monthly Visitors
13
Technologies
20+
Employees

machinima.com Key Pages

Contact machinima.com

Technology Stack

machinima.com uses 13 technologies across their website including Font Awesome, Google Fonts, Drupal, WordPress, cdnjs, and more.

Fonts

Font Awesome, Google Fonts

CMS

Drupal, WordPress

CDN

cdnjs

Cloud & Hosting

Cloudflare

Performance

Lazy Loading

UI Libraries

Ant Design

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

machinima.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is machinima.com?
machinima.com is a website that you can visit at https://machinima.com. Use TechList.ai to discover the technologies, analytics, and company information about machinima.com.
What technologies does machinima.com use?
machinima.com uses 13 technologies including Font Awesome, Google Fonts, Drupal, WordPress, and 7 more. View the full tech stack analysis above.
What are machinima.com's social media accounts?
machinima.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is machinima.com hiring?
Check machinima.com's careers page for current job openings and opportunities. The company has 20+ known employees.
How popular is machinima.com?
machinima.com receives approximately 0 monthly visitors.

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This page provides publicly available information about machinima.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit machinima.com directly at https://machinima.com.