macintyrecharity.org
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MacIntyre: The Unsexy Charity Tech Stack
A 946-person operation quietly building a life for those with learning disabilities.
While Silicon Valley obsesses over AI disruption, MacIntyre is solving a far more fundamental human problem: helping 1,500+ people with learning disabilities live lives that make sense to them. This isn't a startup; it's a $35M operational machine running on legacy tools and pure grit.
"Their tech stack isn't cutting-edge—it's cutting through bureaucracy to deliver care."
The Invisible Workforce
With nearly 1,000 employees, MacIntyre operates like a mid-sized tech company but with a radically different mission. Their recruitment funnel—highlighted by 'MacIntyre Salary Scheme' searches—reveals a high-turnover, mission-driven workforce. The real story isn't in the 946 employees; it's in the 1,500+ individuals they support daily, a ratio that demands extreme operational efficiency.
The SEO Paradox
MacIntyre's search traffic is a fascinating contradiction. They rank for 'we transfer' (775K volume) and 'dyslexia definition'—unrelated keywords that flood their analytics with noise. Yet, this noise masks a powerful signal: 59% of their traffic is organic. For a niche charity, this indicates strong brand authority and a content strategy that unintentionally captures broad educational searches.
- Operates at massive scale (946 employees) with a $35M revenue base
- Relies heavily on organic search for visibility, not paid ads
- Uses a hybrid tech stack (jQuery, Bootstrap, PWA) that prioritizes accessibility over modernity
- Social presence is active but fragmented across TikTok, YouTube, and LinkedIn
The tech stack tells a story of pragmatism. jQuery and Bootstrap are ancient by web standards, but they ensure the site works on low-bandwidth devices—a critical factor for their user base. The PWA (Progressive Web App) hint suggests they're investing in mobile accessibility, a smart move for a care provider. This isn't a tech-led organization; it's a mission-led one using tech as a tool, not a differentiator.
The Real Investment Opportunity
MacIntyre isn't a tech play—it's a scalability play. The question isn't about their stack; it's about how they replicate this model across the UK's fragmented care landscape.
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https://www.macintyrecharity.org/assets/img/footer-logo.png
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MacIntyre Home Page | MacIntyre
MacIntyre's vision is for all people with a learning disability to live a life that makes sense to them.
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About macintyrecharity.org
MacIntyre's vision is for all people with a learning disability to live a life that makes sense to them.
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Technology Stack
macintyrecharity.org uses 8 technologies across their website including HSTS, Google Tag Manager, Google Analytics, PWA, and more.
Security
HSTS
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper, jQuery
Traffic & Audience
macintyrecharity.org receives approximately 12.2K monthly visitors and ranks #1,683,485 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:05 on the site.
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