macmall.com
macmall.com
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MacMall: The $12M Ghost in the Machine
A legacy Apple retailer surviving on $11.9M revenue with zero digital footprint
MacMall is the digital equivalent of a retail store that exists but has no customers. With $11.9M in revenue and a skeleton crew of 85 employees, this Apple-focused retailer is a living relic of the early 2000s tech boom that somehow still processes transactions.
"This isn't a digital business—it's a digital ghost ship sailing on legacy infrastructure."
The B2B Elephant in the Room
Paul Fogarty and Daniel DeVries aren't selling to consumers—they're selling to businesses. With titles like 'Account Executive' and 'President,' this is a B2B operation masquerading as a consumer retailer. The 85 employees aren't customer service reps; they're corporate account managers processing bulk orders for companies still using Macs in 2024.
The Zero-Traffic Paradox
Zero monthly visits. Zero organic search traffic. Zero backlinks. Yet the company generates $11.9M annually. This isn't a failure of SEO—it's a deliberate strategy. MacMall exists in the dark corners of the internet where business procurement happens via phone calls and purchase orders, not Google searches. They're not invisible; they're invisible to the wrong audience.
The 3.4/5 Trustpilot rating with 555 reviews tells a story of consistent, if unspectacular, service. This isn't a company trying to win awards or disrupt markets. It's a utility—a procurement channel for businesses that need Apple products but don't qualify for Apple Business Direct or prefer the flexibility of a third-party reseller.
- Legacy B2B relationships are their moat, not their weakness
- Zero digital footprint suggests heavy reliance on phone/email procurement
- 85 employees for $11.9M revenue = ~$140K revenue per employee (industry standard for B2B hardware)
- Trustpilot score indicates consistent but unspectacular service
The Unsexy Billion-Dollar Lesson
You don't need digital traffic if you own the procurement relationships that matter. MacMall proves that in B2B hardware, relationships beat algorithms every time.
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Macmall
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Reviews (20)
On time excellent delivery.
On time excellent delivery.
We are glad to know your happy. Thank you very much for the awesome feedback. Regards. MacMall Customer Care
The printer I ordered arrived quickly…
The printer I ordered arrived quickly and there weren't any problems.
We're very grateful that you are satisfied with the service. Giving you a superb service is truly a pleasure. We hope to have the pleasure of serving you again soon. Thanks. MacMall Customer Care
Excellent!
Excellent! The real deal!
We appreciate your trust in our company and we are pleased to know that you are satisfied. Truly, it is our pleasure to give the best service you deserve. Thank you. MacMall Customer Care
Excellent response and quality…
Excellent response and quality packaging of a portable disk. There was an error in the mail status indicating the shipment was UPS ground when it was really US mail, but a quick phone call clarified the matter. Keep up the excellent customer service!
Thank you for leaving such a nice review. You have certainly made a good choice and we will always do our very best for your satisfaction. Thanks, MacMall Customer Care
Laptop came as advertised. Works great. Virtually brand new.
I purchased an HP 810 Revolve G3, rated grade A. It looks brand new. There are no scratches or dents, and the little laptop installed all the latest Windows 10 Pro updates. It is fast. I opted to replace the existing 4GB replaceable DIMM with an 8GB DIMM to get to a total of 12GB of DIMM. I loaded up the laptop with the Microsoft Office suite, and several very big games. The total space free out of the 238GB available is 192GB, so no need to go any bigger on the SSD. I also had an existing 400GB microsd card which extends the storage even further. Battery life is good, at about 6-7 hours of extensive use. The folks at Macmall are the real deal. I highly recommend this seller.
Thank you for giving us this wonderful opportunity to serve you and knowing that you are satisfied. Kind Regards, MacMall Customer Care
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macmall.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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