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macpek.com
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macpek.com

8 technologies
VerifiedVisit20.6K/mo$15M1318 Tech12 Leads
Deep Dive

Macpek: The $15M Industrial Ghost

A 131-person vehicle parts giant with almost no digital footprint. Here's the playbook.

Macpek moves $15M in vehicle parts annually with 131 employees, yet you've probably never heard of them. That's not a bug—it's the feature of a B2B empire built on relationships, not algorithms.

$15.0M
Annual Revenue
131
Employees
20.6K
Monthly Visits
52%
Direct Traffic

"When 52% of your traffic is direct, you're not selling online—you're digitizing relationships that already exist."

The Quiet Giant Strategy

Macpek's traffic profile reveals a classic industrial playbook: 20,585 monthly visits with 83.5% from undefined (read: direct/bookmark) and 41% organic. They're not fighting SEO wars. Their 830 monthly searches for 'macpek' alone prove customers type their name directly into browsers. This is the moat: when procurement managers search 'macpek riviere du loup' (110 monthly volume), they're not browsing—they're buying.

The Human API

With key people like Michael Bibeau (Branch Manager) and Rahat Khan (Sales Rep) publicly listed, Macpek operates on human relationships, not self-service funnels. Their tech stack (Tailwind, Vite, Contentful) screams 'modern enough' but not 'digital-first.' They use Google Analytics to measure, not to convert. The real transaction happens through the 131 employees who probably know their customers by first name.

The most telling signal? Their top keywords. Beyond their brand, they rank for 'willians ontroles na china' (180 monthly) and 'wacg06 crochet soudable' (60 monthly). These aren't SEO targets—they're accidental captures from a massive, undocumented product catalog. Macpek isn't optimizing content; they're just indexing reality.

  • Revenue per employee: ~$114K (efficient for industrial distribution)
  • Direct traffic dominates (52%)—classic relationship-driven B2B
  • Zero backlink strategy evident (no data available)
  • Trustpilot presence: N/A (they don't play in that arena)
  • Tech stack is modern but generic (Vite + Tailwind + Contentful)
No visible content marketing engine
Dominates offline relationships
No social proof or review strategy
Massive product catalog (implied by keyword diversity)
No organic growth flywheel
Stable $15M revenue base
Traffic is flat and unoptimized
Operational efficiency over growth hacking

Macpek is a revenue ghost ship

They make $15M with a website that looks like a placeholder. The real business runs through Michael and Rahat's Rolodexes. This is what product-market fit looks like when you stop chasing scale.

What tech stack does Macpek use?

14 detected
Performance1
Build Tools1
CSS Frameworks1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
A
Amazon CloudFront
G
Google Analytics
G
Google DoubleClick

How much traffic does Macpek get?

Traffic & Engagement

20.6K
Monthly Visits
5.4
Pages/Visit
2:54
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-26%
27.7K
Oct 2025
Oct
26.8K
Nov 2025
Nov
20.6K
Dec 2025
Dec

Traffic Sources

Search
41%
Direct
52%
Social
2%
Referrals
4%
Email
0%
Paid
1%

Where is Macpek's audience located?

🌍83.5%
🌍11.0%
🌍5.5%

What keywords does Macpek rank for?

5 keywords
1macpek830 vol$3.12
2willians ontroles na china180 vol
3117 kleen flo140 vol
4macpek riviere du loup110 vol
5wacg06 crochet soudable60 vol

How is Macpek's SEO?

Meta Tags

title16 chars

Accueil | Macpek

languageFR

Schema Types

WebSiteOrganizationOrganization

What is Macpek's revenue?

$15M
Annual Revenue
131
12%
Employees
$115K
Revenue/Employee
Quebec, CAN
Headquarters

Who works at Macpek?

Loading leads...

What do customers think of Macpek?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Macpek

What is Macpek's Revenue?
Macpek generates approximately $15M in annual revenue. With 131 employees, that's $114,504 per employee.
How fast is Macpek growing?
Macpek employee count has changed by 12% year over year.
What technologies does Macpek use?
Macpek uses 8 technologies across their website including Fonts, CMS, Analytics & Marketing. Key technologies include Font Awesome, Adobe Fonts, Contentful, Google Tag Manager, Google Analytics.
Who are Macpek's competitors?
Macpek's main competitors include Rent-A-Tire L.P.. These companies operate in similar markets and compete for the same customer base.

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What are Macpek's key pages?

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About macpek.com

Company Overview

macpek.com
Website
vehicles
Industry
#911,014
Global Rank
20.6K
Monthly Visitors
8
Technologies
12+
Employees

macpek.com Key Pages

Technology Stack

macpek.com uses 8 technologies across their website including Font Awesome, Adobe Fonts, Contentful, Google Tag Manager, Google Analytics, and more.

Fonts

Font Awesome, Adobe Fonts

CMS

Contentful

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Build Tools

Vite

CSS Frameworks

Tailwind CSS

Traffic & Audience

20.6K
Monthly Visits
37%
Bounce Rate
5.4
Pages/Visit
2:54
Avg. Duration

macpek.com receives approximately 20.6K monthly visitors and ranks #911,014 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 2:54 on the site.

The majority of macpek.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is macpek.com?
macpek.com is a website that you can visit at https://macpek.com. Use TechList.ai to discover the technologies, analytics, and company information about macpek.com.
What technologies does macpek.com use?
macpek.com uses 8 technologies including Font Awesome, Adobe Fonts, Contentful, and 2 more. View the full tech stack analysis above.
How do I contact macpek.com?
You can contact macpek.com via email at [email protected].
How popular is macpek.com?
macpek.com receives approximately 20.6K monthly visitors and ranks #911,014 globally. Traffic is declining by 23.2% month-over-month.

Related Searches

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This page provides publicly available information about macpek.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit macpek.com directly at https://macpek.com.