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Macpek: The $15M Industrial Ghost
A 131-person vehicle parts giant with almost no digital footprint. Here's the playbook.
Macpek moves $15M in vehicle parts annually with 131 employees, yet you've probably never heard of them. That's not a bug—it's the feature of a B2B empire built on relationships, not algorithms.
"When 52% of your traffic is direct, you're not selling online—you're digitizing relationships that already exist."
The Quiet Giant Strategy
Macpek's traffic profile reveals a classic industrial playbook: 20,585 monthly visits with 83.5% from undefined (read: direct/bookmark) and 41% organic. They're not fighting SEO wars. Their 830 monthly searches for 'macpek' alone prove customers type their name directly into browsers. This is the moat: when procurement managers search 'macpek riviere du loup' (110 monthly volume), they're not browsing—they're buying.
The Human API
With key people like Michael Bibeau (Branch Manager) and Rahat Khan (Sales Rep) publicly listed, Macpek operates on human relationships, not self-service funnels. Their tech stack (Tailwind, Vite, Contentful) screams 'modern enough' but not 'digital-first.' They use Google Analytics to measure, not to convert. The real transaction happens through the 131 employees who probably know their customers by first name.
The most telling signal? Their top keywords. Beyond their brand, they rank for 'willians ontroles na china' (180 monthly) and 'wacg06 crochet soudable' (60 monthly). These aren't SEO targets—they're accidental captures from a massive, undocumented product catalog. Macpek isn't optimizing content; they're just indexing reality.
- Revenue per employee: ~$114K (efficient for industrial distribution)
- Direct traffic dominates (52%)—classic relationship-driven B2B
- Zero backlink strategy evident (no data available)
- Trustpilot presence: N/A (they don't play in that arena)
- Tech stack is modern but generic (Vite + Tailwind + Contentful)
Macpek is a revenue ghost ship
They make $15M with a website that looks like a placeholder. The real business runs through Michael and Rahat's Rolodexes. This is what product-market fit looks like when you stop chasing scale.
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Accueil | Macpek
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About macpek.com
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Technology Stack
macpek.com uses 8 technologies across their website including Font Awesome, Adobe Fonts, Contentful, Google Tag Manager, Google Analytics, and more.
Fonts
Font Awesome, Adobe Fonts
CMS
Contentful
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Build Tools
Vite
CSS Frameworks
Tailwind CSS
Traffic & Audience
macpek.com receives approximately 20.6K monthly visitors and ranks #911,014 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 2:54 on the site.
The majority of macpek.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about macpek.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit macpek.com directly at https://macpek.com.