macropoint.com
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MacroPoint: The Invisible Infrastructure of Logistics
How a $11M revenue company with 48 employees controls 200K+ monthly logistics tracking requests
While you slept, 200,000+ shipments were tracked in real-time by a company most people have never heard of. MacroPoint doesn't sell software—it sells certainty in an industry where delays cost $1,500 per hour.
"They're not building software—they're building the nervous system of global supply chains."
The Network Effect Moat
MacroPoint's genius isn't the technology—it's the ecosystem. With 73% direct traffic, they've become the default tracking layer for freight brokers and 3PLs. The real lock-in? When a shipper uses MacroPoint, their entire carrier network must connect. It's B2B network effects at its finest—each new customer makes the platform more valuable for everyone else.
The Revenue Efficiency Play
48 employees generating $11.1M means $231K revenue per employee—exceptional for a SaaS company. This isn't accidental efficiency. Their focus on a single, mission-critical problem (real-time visibility) means they can charge premium prices without needing a massive sales team. The $44M funding suggests they're still in growth mode, but this efficiency ratio tells me they're already profitable.
The most telling signal? Their top search query isn't 'what is MacroPoint'—it's 'does MacroPoint track both driver cellphone position and trucker ELD.' This reveals their power: they're solving a specific, technical problem that keeps logistics managers awake at night. The 13,308 backlinks and 19% organic traffic show they're becoming the standard answer to that question.
- Direct traffic (73%) indicates massive brand recall and daily usage—users don't search, they bookmark
- The 48-employee team suggests they've mastered product-led growth rather than enterprise sales
- Their funding ($44M) vs revenue ($11M) ratio shows they're investing in expansion, not survival
The Invisible Monopoly
MacroPoint isn't trying to be a household name—it's becoming the essential infrastructure that powers logistics giants. In B2B, that's the most valuable position.
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Supply Chain Visibility & Intelligent Carrier Sourcing | Descartes MacroPoint
Descartes MacroPoint is a leading real-time shipment visibility solution used by shippers, freight brokers and 3PLs to connect with carriers, automate communication and intelligently monitor shipments.
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About macropoint.com
Descartes MacroPoint is a leading real-time shipment visibility solution used by shippers, freight brokers and 3PLs to connect with carriers, automate communication and intelligently monitor shipments.
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macropoint.com uses 19 technologies across their website including Vidyard, HSTS, PHP, and more.
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macropoint.com receives approximately 204.4K monthly visitors and ranks #192,326 globally. The website has a bounce rate of 21% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 8:25 on the site.
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