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The Fellowship Blueprint: Community at Scale
How a local church built a $7.5M organization with 96 employees
In an era where digital engagement metrics dominate, Fellowship is betting on the opposite: deep, localized community. With a $7.5M revenue footprint and 96 employees, this isn't just a church; it's a case study in scaling human connection. They're building a modern community hub in Monrovia, and the data suggests it's working.
""Fellowship isn't just a church name; it's their business model. They've monetized belonging.""
The Physical-Digital Hybrid
The tech stack reveals a modern approach: Tailwind CSS and Bootstrap for rapid UI development, jQuery and Swiper for interactive experiences. This isn't a legacy site slapped together in 2010. It's a functional digital front door to a physical community. The 47% direct traffic share is the most telling stat—it indicates high brand loyalty and repeat engagement, a metric most SaaS startups would kill for.
Local Dominance Strategy
Their SEO strategy is hyper-localized. While 'monrovia' gets 34,900 monthly searches, Fellowship captures 'fellowship monrovia' and 'monrovia fellowship' with high intent. They aren't trying to win the internet; they're trying to win their zip code. This focus allows them to allocate resources efficiently, turning search traffic into physical attendance and community engagement.
The leadership team composition is telling. You have an Executive Director (Tristan Gist), a Licensed Marriage and Family Therapist (Areen Samaan), and a Social Media Manager (Kaitlyn Merced). This isn't a traditional pastoral structure. It's a hybrid of community management, clinical support, and brand strategy. They are treating mental health and social connection as core services, not peripheral activities.
- Revenue-per-employee ratio of ~$78k suggests a service-heavy, people-centric operational model.
- High direct traffic (47%) indicates strong offline-to-online conversion loops.
- Social presence is active but localized (Facebook/Instagram), reinforcing the community-first ethos.
The Scalable Community Playbook
Fellowship proves that deep local roots can generate enterprise-level revenue.
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Fellowship - Home
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About madeforfellowship.com
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Technology Stack
madeforfellowship.com uses 8 technologies across their website including Font Awesome, Adobe Fonts, Bootstrap, Tailwind CSS, Swiper, Moment.js.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper, Moment.js, jQuery
Traffic & Audience
madeforfellowship.com receives approximately 2.8K monthly visitors and ranks #5,153,439 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:57 on the site.
The majority of madeforfellowship.com's traffic comes from .
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