madvapes.com
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Kure: The Brick-and-Mortar Vape Powerhouse
Analyzing the $22.9M retail chain's digital pivot and the challenges of legacy retail online.
In a digital-first world, Kure (madvapes.com) is betting big on the tactile experience of physical retail while attempting to scale its brand online. With $22.9M in revenue and a fleet of brick-and-mortar stores, their digital footprint tells a story of a legacy brand navigating the complex transition to e-commerce.
"They aren't selling products; they're monetizing the 'unbeatable shopping experience'—a promise that is notoriously difficult to replicate online."
The Brick-and-Mortar Anchor
Kure's identity is rooted in its physical footprint. Unlike digital-native disruptors, they leverage a network of physical locations to build trust. However, the data reveals a stark reality: the website functions primarily as a digital brochure and store locator rather than a revenue-generating engine. With 0 monthly visits recorded, the conversion funnel stops dead at the browser.
The Tech Stack Paradox
Despite a modern arsenal including Tailwind CSS, GSAP, and PWA capabilities, the site struggles to capture organic traffic. They utilize Klaviyo for email and Cloudflare for security, yet fail to rank for relevant keywords. This suggests a strategy heavily reliant on foot traffic and local SEO, leaving significant untapped potential in the broader e-commerce market.
The company, led by founder Mark Hoogendoorn, operates in a volatile regulatory environment. Their navigation of the CBD and hemp space requires agility, yet their digital presence feels static. The inclusion of career links via ADP indicates a structured, corporate approach to scaling, but the consumer-facing digital experience lacks the polish of their physical stores.
- Heavy reliance on physical retail locations for revenue generation.
- Modern tech stack implementation failing to drive traffic or conversions.
- Low social proof with only 3 Trustpilot reviews and a middling 3.1 rating.
- Clear brand separation between 'Kure' identity and legacy 'madvapes' domain.
The Digital Pivot is Stalled
Kure has the revenue and the retail footprint, but their online presence is a ghost town. For investors and founders, this serves as a case study in the difficulty of converting offline dominance into online market share.
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https://kurevapes.com/wp-content/uploads/2025/10/cropped-favicon.png
Meta Tags
Kure CBD & Vape · Vape and hemp, elevated.
Raising the bar for brick-and-mortar vape shops, offering everything from e-liquid to edibles and an unbeatable shopping experience.
Kure CBD & Vape • Vape and hemp, elevated.
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Reviews (1)
It is a scam!!
It is a scam!!! They just steal your card and use it afterwards,
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About madvapes.com
Raising the bar for brick-and-mortar vape shops, offering everything from e-liquid to edibles and an unbeatable shopping experience.
Company Overview
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Technology Stack
madvapes.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Ghost, WordPress
CDN
unpkg
Cloud & Hosting
Cloudflare
Traffic & Audience
madvapes.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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