makelaarsland.nl
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Makelaarsland: The Dutch Real Estate Rebel
How a 48-person team is disrupting traditional real estate with a flat-fee model
In a market dominated by traditional commission-hungry brokers, Makelaarsland emerged as the radical alternative—charging a fixed fee instead of a percentage. With over 57,000 sellers trusting their model, they've proven that transparency beats tradition.
"Traditional real estate brokers fear Makelaarsland's model because it exposes the industry's best-kept secret: you don't need a 1.5% commission to sell a house effectively."
The Customer-First Revolution
Makelaarsland's 9.1/10 Trustpilot rating from 187 reviews isn't accidental—it's the result of a fundamentally different approach. While traditional brokers charge percentages that scale with property value (punishing sellers of expensive homes), Makelaarsland's flat-fee model aligns incentives perfectly. A €500K home pays the same as a €1M property, making premium service accessible to everyone. This isn't just pricing innovation; it's a philosophical stance that every seller deserves professional representation without predatory fees.
The Data-Driven Disruption
With 57,577 monthly visits and 47% organic search traffic, Makelaarsland has cracked the code on digital real estate marketing. Their keyword strategy reveals sophistication: they rank not just for branded terms (1,050 monthly searches for 'makelaarsland'), but for educational content like 'wat zegt de woz waarde over een gebied'—positioning themselves as thought leaders, not just transaction facilitators. Their 93.7% traffic concentration in their home market shows focused dominance rather than diluted expansion.
The tech stack reveals their digital-first DNA: Tailwind CSS, WordPress, and AWS CloudFront power a platform that feels modern while remaining accessible. Unlike legacy brokers still reliant on PDF listings and phone calls, Makelaarsland's PWA (Progressive Web App) approach ensures sellers can manage their entire transaction from any device. Microsoft Ads and Google Analytics integration shows they understand that in 2024, real estate is as much about data science as it is about property.
- Fixed-fee model eliminates percentage-based exploitation
- NVM-certified agents maintain professional standards
- Digital-first approach reduces overhead costs
- Transparent pricing builds trust at scale
The Future of Real Estate is Transparent
Makelaarsland proves that when you remove information asymmetry, customers win—and the market grows.
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Makelaarsland - Je bent gelijk verkocht!
Verkoop of koop je huis met NVM Makelaar Makelaarsland. Al ruim 57.000 verkopers gingen je voor! Zij geven ons een: 9.1/10. Bel 088 200 2000
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Reviews (7)
Great idea, but several crucial flaws
Overall, I liked the concept of Markelaarsland, especially from a price and flexibility standpoint. The process started quickly, but issues became clear around valuation and promotion. The valuator was not very strong, and overall market knowledge seemed lacking. Promotion of my property started on a Tuesday evening, clearly not an optimal moment. During a challenging sales process, engagement and proactive support were minimal. When restarting the process, I was told the listing could go live on a Saturday, only to hear later this was not possible. It seems they never manage to publish offers early in the morning either, which clearly reduces visibility. The approach feels more process-oriented than truly focused on getting the best result. On top of that, their document management system is limited: uploading updated documents always requires manual help, and there’s no feature to set a bidding deadline. In short: the idea is good, but execution is lacking. Especially if you expect a hands-on, market-savvy partner who will maximize visibility and sales momentum.
Thank you for taking the time to share your experience. We’re sorry to hear that our service did not fully meet your expectations. At Makelaarsland, we strive to combine flexibility with strong market knowledge, data-driven insights and proactive guidance to support our customers throughout the sales process. Since we cannot identify your specific case from this review, we would like to look into your file so we can better understand the situation and provide a fitting solution. Could you please email us your details, as known to us, at [email protected]? We will be happy to review your case and follow up with you directly.
You get what you pay for
You get what you pay for and it is the cheapest option for a reason. The best experience I had was before I signed up, their sales team was great. After that I paid 1600 EUR for a posting on Funda and the professional pictures. The rest of the work I did myself, all the documentation, writing the listing, even when receiving bids the team was so slow that potential buyers ended up calling me, and I called Makelaarsland to ask them to check what they had received! I have sold my house now, but other than the fact you cannot post on Funda without an estate agent, there is no added value here.
Frisia Makelaars De Haag
Extremely disappointing experience with Frisia Makelaars in The Hague. After deciding on an apartment, I waited two weeks just to receive the contract. The move-in date was pushed around, communication was non-existent, and I was left completely in the dark regarding key handover and basic practical information. I even received a rental invoice before anyone bothered to inform me about move-in procedures or parking questions I specifically asked about. No phone calls, no replies, no updates — just silence. This level of service is unacceptable, especially when people are planning a move and need clarity. Based on my experience, I would strongly advise others to be cautious when dealing with Frisia Makelaars. Professionalism and communication should not be optional in this industry.
Very Poor Service and expertise, Avoid if Possible
I had a very disappointing experience with Makelaarsland's purchasing service. Despite paying for a package that promised five house check-ups for €600, the support provided was extremely poor and felt rushed, as if their main goal was to push me into buying quickly so they wouldn’t have to do more work. They consistently avoided doing any in-depth document reviews, likely because it would take more time. In one case, I asked for their advice on a property, and they estimated it at €250k. That same house ended up selling for €280k – a huge gap that shows how inaccurate and unhelpful their input was. Even worse, they advised me to consider a second property without disclosing that it didn’t yet have the proper legal documentation. No responsible agent would suggest a buyer proceed under those conditions. When I raised concerns about their service, they simply replied that they weren't present during the viewings – which is exactly the problem. They take no responsibility and offer no meaningful guidance. It felt like I paid for a service that was never truly delivered. I cannot recommend Makelaarsland based on my experience. If you're looking for real support and professional advice during your home-buying process, I strongly suggest looking elsewhere.
Beoordeling van Makelaarsland Service
In de huidige huizenmarkt is het kopen van een huis ontzettend moeilijk. Wanhoop kan toeslaan, waardoor potentiele kopers elke mogelijke voorsprong proberen te krijgen. Ik raad echter sterk af om gebruik te maken van de Makelaarsland service. Hun service is te duur en biedt minimale waarde. Hun verkoopverhaal via de telefoon is overtuigend en belooft uitgebreide ondersteuning als "aankoopcoach". Dit wekt enthousiasme en vertrouwen in hun dienst. Bij het ontvangen van het contract per e-mail, dring ik er bij u op aan het grondig meerdere keren te lezen om er zeker van te zijn dat u elk detail begrijpt. Het contract vermeldt dat u €1250 betaalt voor hun service, die de analyse van vijf panden omvat. Verwacht niets meer dan dat. Hun pandanalyse bestaat uit het voorlezen van een Calcasa-rapport (ter waarde van €95) via de telefoon. Alles wat ik van de coach hoorde, was al beschikbaar via mijn eigen onderzoek met behulp van gratis of minder dure diensten. De service van Makelaarsland is de kosten niet waard. In mijn geval ontving ik slechts een analyse en won ik mijn bod op dat pand. Toen ik klaagde over de service, was hun reactie dat ik dankbaar moest zijn voor het succesvol kopen van een huis in deze markt en dat ze voldeden aan de contractvoorwaarden. Dit is technisch gezien waar, maar het benadrukt het belang van het grondig lezen en begrijpen van het contract voordat u het ondertekent. ### Review of Makelaarsland Service In the current housing market, buying a home is incredibly challenging. Desperation can set in, leading potential buyers to seek any possible advantage. However, I strongly caution against using the Makelaarsland service. Their service is overpriced and offers minimal value. Their phone sales pitch is compelling, promising comprehensive assistance as a "purchase coach" (aankoopcoach). This creates enthusiasm and trust in their service. Upon receiving the contract via email, I urge you to read it thoroughly multiple times to ensure you understand every detail. The contract states that you will be charged €1300 for their service, which includes the analysis of five properties. Do not expect anything beyond this. Their property analysis consists of reading a Calcasa report (worth €95) to you over the phone. Everything I learned from the coach was already available to me through my own research using free or less expensive services. Makelaarsland’s service is not worth the cost. In my case, I only received one analysis and won my bid on that property. When I complained about the service, their response was that I should be grateful for successfully buying a house in this market and that they fulfilled the contract terms. This is technically true, but it highlights the importance of thoroughly reading and understanding the contract before signing it. Be aware that you are paying €1250 for the analysis of five properties.
Beste Robert, Makelaarsland is altijd heel open en eerlijk over de dienstverlening, zodat klanten precies weten wat ze kunnen verwachten. Jij hebt gekozen voor onze dienst ‘Aankoopcoach’ en we hebben vooraf duidelijk uitgelegd dat dit geen volledige aankoopdienst is en dat je tijdens het proces bepaalde handelingen zelf moet oppakken, waarbij Makelaarsland op de achtergrond coacht. Daar zijn de kosten ook op gebaseerd en bovendien is de kostenstructuur zo opgebouwd dat je alleen het volledige bedrag betaalt als er ook daadwerkelijk een woning wordt aangekocht. Als het na 5 analyses niet zou zijn gelukt een woning te kopen, zou je slechts €600 kwijt zijn geweest. Nu lukte de aankoop gelijk na de eerste analyse en voelt het wellicht duur, maar het is niet fair om Makelaarsland daarop af te rekenen. Dit was allemaal ‘part of the deal’ en wat ons betreft is de opdracht juist heel succesvol geweest. Wij betreuren het dat je het zelf anders ervaart. Hopelijk ben je wel blij met de aankoop. Wij wensen je in elk geval heel veel woonplezier in de nieuwe woning. Groet, Sophie
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About makelaarsland.nl
Verkoop of koop je huis met NVM Makelaar Makelaarsland. Al ruim 57.000 verkopers gingen je voor! Zij geven ons een: 9.1/10. Bel 088 200 2000
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makelaarsland.nl uses 11 technologies across their website including YouTube Embed, PHP, WordPress, and more.
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makelaarsland.nl receives approximately 57.6K monthly visitors and ranks #446,340 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:26 on the site.
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