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The Storytelling Factory
How a 126-person creative agency built a $32M narrative engine
In a sea of generic marketing agencies, Make PBJ stands out by weaponizing narrative. They don't just create content—they build strategic storytelling engines that drive measurable business outcomes. With 126 employees and $32.3M in revenue, they're proving that in the attention economy, the best story wins.
"They aren't selling marketing services—they're selling strategic narrative as a competitive moat."
The Human-Centric Approach
Led by founder Micah Paldino (Creative Storyteller) and supported by Stephanie Creech (Director of Communications) and Hailey Eisenrich (Associate Creative Storyteller), Make PBJ operates like a narrative studio rather than a traditional agency. Their 126-person team is structured around storytelling roles, not account management silos. This human-first structure allows them to maintain creative quality while scaling to $32M+ revenue—a rare feat in the fragmented marketing landscape.
The Tech Stack Paradox
Despite being a creative storytelling agency, Make PBJ's tech stack reveals a data-obsessed operation. They use jQuery, Tailwind CSS, Bootstrap, AOS, and Core-js for frontend performance, while Google Analytics tracks every interaction. Cloudflare with HSTS ensures security, and Priority Hints + Lazy Loading optimize for speed. This isn't a creative team flying blind—it's a precision instrument measuring every narrative beat. The absence of traffic data suggests they're either in stealth mode or their client work dominates their digital footprint.
The absence of public traffic metrics (0 monthly visits reported) is telling. Unlike growth-hacking agencies that trumpet vanity metrics, Make PBJ's silence suggests either a deliberate focus on private client work or a strategic decision to keep their digital presence lean. Their social profiles (Twitter, Facebook, LinkedIn, Instagram) exist but appear optimized for B2B relationship building rather than mass audience acquisition. This is a classic enterprise playbook: build reputation through work, not through traffic.
- Strategic storytelling as a service—positioning narrative as infrastructure
- 126-person team with specialized creative roles, not generic account managers
- $32.3M revenue suggests high-value retainers, not project-based churn
- Tech stack optimized for performance, not just aesthetics
- Social presence focused on B2B credibility, not viral reach
The Silent Giant of Narrative Marketing
Make PBJ proves that in B2B services, revenue and team size speak louder than traffic or SEO rankings. They're building a narrative empire one client relationship at a time.
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PB & J – Strategic communications and storytelling
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About makepbj.com
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Technology Stack
makepbj.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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HSTS
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PHP
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WordPress
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Cloudflare
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Google Analytics
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makepbj.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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