makeswift.com
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Makeswift: The Visual-First Builder for Teams
A deep dive into the platform bridging the gap between marketers and developers
In a market saturated with visual builders, Makeswift claims to solve the oldest tension in web development: the marketer's need for speed versus the developer's need for control. It’s a bold promise, but with a lean team of 11 and $1M in revenue, they are betting everything on a visual-first architecture that doesn't treat developers as an afterthought.
"Makeswift isn't trying to be the next WordPress; it's trying to be the first platform where marketing velocity doesn't create technical debt."
The Dual-Audience Strategy
The data reveals a fascinating split: 43% of traffic is direct, signaling strong brand recognition among existing users, while 39% comes from organic search. This isn't a cold-start problem; it's a focused product with a loyal, returning user base. The top keyword, 'makeswift' (1,770 volume), confirms they are building a distinct category, not just riding generic 'website builder' terms.
The Tech Stack Story
Under the hood, Makeswift is a modern Next.js native. Their stack—Tailwind CSS, Next.js, and Contentful—signals a commitment to the React ecosystem. Unlike legacy builders that bolt on APIs, Makeswift’s integration with Strapi and Contentful suggests they view the CMS as a composable layer, not a monolith. This is a developer-first decision disguised as a visual tool.
The product's positioning as 'Love at first site' is more than a slogan; it’s a direct challenge to the clunky handoffs typical in enterprise web builds. By offering a visual builder that developers can extend via code, they are effectively removing the bottleneck between design and deployment. The presence of James Quick as Head of Developer Experience further validates this technical focus.
- Visual-first builder that outputs clean React code
- Seamless integration with composable backends (Strapi, Contentful)
- Lean team operating with high efficiency (11 people, $1M revenue)
- Strong developer advocacy via GitHub and YouTube presence
The Verdict: A Niche Powerhouse
Makeswift is playing a long game in a crowded field. They aren't chasing mass adoption; they are chasing the high-value intersection of marketing agility and engineering rigor. For investors and founders, this represents a classic 'land and expand' strategy: win the developers, and the marketing budget follows.
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5 keywordsHow is Makeswift's SEO?
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https://storage.googleapis.com/s.mkswft.com/RmlsZTo0MDVhMjViMy05OThiLTQxNTUtOWI5YS1iOTY0YjMyY2VjMzU=/Social-image-Makeswift-v4.png
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Makeswift | Love at first site
Makeswift lets marketers build and manage websites with a visual-first builder, all while providing flexibility for developers to extend and customize as needed.
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Makeswift
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Reviews (1)
Very questionable!
Very questionable! I trusted Alan Pledger and Makeswift with my content, but then he locked it. I built an entire website, only to have him limit my updates midway through the project. He suddenly changed his billing from free to free, but with a catch - only 7 updates per month. This guy is looking like a charlatan. Makeswift made things easy, but Alan made them hard.
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About makeswift.com
Makeswift lets marketers build and manage websites with a visual-first builder, all while providing flexibility for developers to extend and customize as needed.
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Technology Stack
makeswift.com uses 17 technologies across their website including Wistia, HSTS, reCAPTCHA, Prismic, Strapi, and more.
Video
Wistia
Security
HSTS, reCAPTCHA
CMS
Prismic, Strapi, Contentful
Cloud & Hosting
Vercel
Marketing Automation
Marketo
E-commerce & Payments
BigCommerce
Traffic & Audience
makeswift.com receives approximately 7.4K monthly visitors and ranks #2,932,800 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:10 on the site.
The majority of makeswift.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about makeswift.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit makeswift.com directly at https://makeswift.com.