makromusic.com
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Makromusic: The Real-Time Social Graph for Music
Analyzing how 33 people built a $4.2M revenue social layer on top of Spotify's passive listening behavior.
While Spotify hoards your listening data for its own algorithms, Makromusic is building a real-time social graph on top of it—turning passive listening into active connection. With 33 employees and $4.2M in revenue, they're betting that the future of music discovery isn't AI playlists, but human ones.
"Makromusic isn't competing with Spotify's algorithms—it's building the social layer that Spotify forgot to create."
The 'Music Buddy' Flywheel
Makromusic's core insight is that music taste is the ultimate compatibility signal. Their product loop is elegant: connect via shared songs → compare taste overlap → discover through friends. With 4,631 backlinks and strong organic presence for branded keywords (3,160 monthly searches for 'makromusic'), they're building a defensible network effect where each user adds value to the entire graph.
The Revenue Reality
Here's the provocative truth: 13.8K monthly visits generating $4.2M revenue implies either premium subscriptions or B2B data licensing. Given their tech stack includes Okta (enterprise auth) and they're targeting 'music portal' keywords globally, they're likely monetizing both consumer premium features and potentially licensing their taste-matching algorithm to labels or streaming platforms.
The global traffic distribution (89.4% undefined, plus Turkey and Brazil) suggests they're either heavily mobile-first or experiencing international growth without localized marketing. Their PWA implementation and Tailwind CSS stack confirm mobile-first thinking—critical for a use case centered around 'what are you listening to right now?'
- Product-Led Growth: 59% organic traffic indicates strong word-of-mouth and product virality
- Platform Risk: Heavily dependent on Spotify API access (no mention of Apple Music, YouTube Music)
- Network Moat: 4,631 backlinks suggest established authority in music social space
The Bet: Social > Algorithmic Discovery
Makromusic's $4.2M revenue on 13.8K visits proves that music discovery is fundamentally a human problem, not a machine learning one. They're not building a better playlist—they're building a better way to discover through people you actually want to connect with. The question isn't if this model works, but how quickly they can expand beyond Spotify's walled garden.
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Open Graph Image
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Meta Tags
makromusic • Find Your Music Buddy!
Meet people with similar music taste with you, see your music taste in common with your friends, and share about your favorite artists and music. Create your music profile!
makromusic • Find Your Music Buddy
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About makromusic.com
Meet people with similar music taste with you, see your music taste in common with your friends, and share about your favorite artists and music. Create your music profile!
Company Overview
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Technology Stack
makromusic.com uses 8 technologies across their website including Google Fonts, Okta, HSTS, and more.
Fonts
Google Fonts
Authentication
Okta
Security
HSTS
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Analytics
Web Standards
PWA
Traffic & Audience
makromusic.com receives approximately 13.8K monthly visitors and ranks #1,564,741 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:25 on the site.
The majority of makromusic.com's traffic comes from undefined, undefined, .
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