malmaison.com
Get leads like Malmaison — and thousands more
Build targeted lists by tech stack, traffic, and more
Malmaison: The $290M Boutique Hotel Disruptor
How 817 employees and 287K monthly visitors built a luxury hospitality empire
In a world of cookie-cutter hotel chains, Malmaison has carved out a $290.5M empire by selling something competitors can't replicate: pure atmosphere. With 817 employees and 287K monthly visitors, they've turned boutique hospitality into a scalable art form.
"Malmaison doesn't sell rooms—they sell curated experiences, and the market is paying a premium for it."
The 87.6% Mystery
Here's what's fascinating: 87.6% of their traffic comes from an 'undefined' source. This isn't a data error—it's a masterclass in brand dominance. When people search for 'malmaison manchester' (1,150 monthly searches) or 'malmaison edinburgh' (1,910 searches), they're not browsing—they're booking. Direct traffic at 35% proves customers aren't comparing options; they've already chosen.
The SEO Moat
While competitors fight for generic 'luxury hotels' terms, Malmaison owns branded search. 'Malmaison' alone commands 5,490 monthly searches. More importantly, location-specific terms like 'malmaison oxford' (1,330) and 'malmaison edinburgh' (1,910) create a geographic lock-in effect. You can't replicate this with ad spend—it's built through years of consistent brand experience.
Their tech stack reveals a modern, performance-focused operation. They're using Swiper for visual experiences, Tailwind CSS for rapid UI development, and lazy loading for speed. But the real insight is in what they're NOT doing—no complex booking engines, no flashy AI chatbots. They keep it simple, letting the photography and storytelling do the heavy lifting.
- 35% direct traffic proves brand loyalty > comparison shopping
- Location-specific keywords (Manchester, Edinburgh, Oxford) create regional strongholds
- 3.4/5 Trustpilot rating suggests room for improvement despite premium positioning
- Social presence across TikTok, Instagram, Twitter, and Facebook for multi-generational reach
The Boutique Paradox
Malmaison proves luxury hospitality can scale—without becoming a chain. Their secret? Own the narrative, dominate branded search, and let the rooms sell themselves.
What tech stack does Malmaison use?
How much traffic does Malmaison get?
Traffic & Engagement
Traffic Sources
Where is Malmaison's audience located?
What keywords does Malmaison rank for?
5 keywordsHow is Malmaison's SEO?
Meta Tags
Discover Luxury Boutique Hotels & Dining | Malmaison
Explore boutique hotels with a difference at Malmaison. Uniquely designed rooms, renowned restaurants, spas & more in prime locations.
H1 Tags
Schema Types
What is Malmaison's revenue?
Who works at Malmaison?
Loading leads...
What do customers think of Malmaison?
Malmaison Hotels
Categories
Activity & Engagement
Contact Information
Reviews (20)
The Malmasion Newcastle
The Malmasion Newcastle, what can I scribe that has not been said or written before, all I can do is echo the majority, the hotel is excellent. We stayed for the festive period in a suite on the 7th floor with magnificent views of the Tyne and iconic bridge. The room was well laid out, clean throughout, the decor was classic-modern and to our tastes, the bedroom and lounge area were comfortable and relaxing, the bathroom was gorgeous. The service provided throughout was excellent; the events team made our stay memorable. The reception staff were friendly, helpful and attentive, nothing was too much trouble. The restaurant and bar staff were all caring, friendly, professional and provided a warm attentive service. I must mention and cannot praise highly enough Amy, Tessi and Tirso who made our restaurant experience so memorable and personal. The kitchen, my highest compliments, the head chef and his/her team, whether it was breakfast, lunch or dinner the meals served were all to a high standard and to perfection. My favourites were the salmon gravlax and beef cheek, highly recommended.
‘Day of the Dead’ Tasting Experience
We attended the ‘Day of the Dead Tasting Experience’ at Malmaison Reading. The tequila cocktails were excellent, James the bartender did a brilliant job and accommodated a member of our party who doesn’t drink with non-alcoholic versions.
Belfast, Manchester Piccadilly and Customer Service 1st Class!!!!
I book rooms at Manchester Piccadilly and Belfast periodically for colleagues. The rooms are nice, the hotels are friendly and welcoming and the breakfasts are first class. Also, a special shout out to Bruno in Customer Service who helped me with a booking when I was stressed and confused. Massively appreciate his help
Malmaison Brighton are the best
Malmaison Brighton could not have been more wonderful. I arrived stressed and last minute during house renovations, a real mess and they were utterly amazing. They daily gave me great rates. The rooms were consistently clean and well stocked, and all of the staff were kind and helpful, during what has been a really stressful time. Thank you hotel Malmaison
We had a lovely time in York
We had a lovely time in York - I would definately recommend Mal Maison York - its in a great location and the room was lovely and clean with Air con which is important in the summer. We had dinner in the evening and breakfast in the morning it was good quality and all staff in the hotel were happy to help with any questions we had and their service was great. We will come back again.
Frequently Asked Questions about Malmaison
What is Malmaison's Revenue?
What does Malmaison do?
How fast is Malmaison growing?
What technologies does Malmaison use?
Who are Malmaison's competitors?
What do customers think of Malmaison?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Malmaison?
Contact Information
Export malmaison.com Data
Download the complete tech stack, analytics, leads, and company data for malmaison.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About malmaison.com
Explore boutique hotels with a difference at Malmaison. Uniquely designed rooms, renowned restaurants, spas & more in prime locations.
Company Overview
malmaison.com Social Media
Contact malmaison.com
Phone Numbers
Technology Stack
malmaison.com uses 16 technologies across their website including Adobe Fonts, Okta, PHP, and more.
Fonts
Adobe Fonts
Authentication
Okta
Programming Languages
PHP
Privacy & Consent
OneTrust
Advertising
Awin
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
malmaison.com receives approximately 287.1K monthly visitors and ranks #156,529 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:30 on the site.
The majority of malmaison.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is malmaison.com?
What technologies does malmaison.com use?
How do I contact malmaison.com?
What are malmaison.com's social media accounts?
Is malmaison.com hiring?
How popular is malmaison.com?
Related Searches
This page provides publicly available information about malmaison.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit malmaison.com directly at https://malmaison.com.