managepoint.biz
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The 30-Year Midwest HR Holdout
Why a $3.7M local HR firm is quietly outmaneuvering SaaS giants
In a world obsessed with hyper-growth SaaS startups, Managepoint.biz represents a different beast entirely: a 30-year-old, 26-person HR firm generating $3.7M in revenue serving the Midwest. They aren't chasing VC funding or global expansion—they're building a fortress in their backyard.
"They aren't selling software; they're selling trust earned over three decades in the Midwest."
The Hyper-Local Moat
Managepoint's traffic profile is telling: 100% of visitors come from undefined (likely US, specifically Midwest) regions. With 42% direct traffic, they have a strong brand recall—clients type their URL directly. This isn't accidental; it's the result of 30 years of face-to-face relationships in a region where business is built on handshake deals, not cold emails.
The Tech Stack Paradox
Their tech stack is a fascinating hybrid. They use jQuery, Bootstrap, and Tailwind CSS—proven, stable technologies. Yet, they integrate with iSolved for payroll and benefits. This isn't a company chasing the latest React framework; they're pragmatic builders using tools that work. The 'Manage Point' search volume (150/month) suggests they're a known entity, but their keyword strategy is intentionally narrow, avoiding the noise of broad HR terms.
The leadership team is deeply embedded in the business. David Day (President), Deborah Shank (Business Office Manager), and Brian Lyons (Marketing) aren't just names on a website—they're the face of the company. This structure suggests a founder-led culture where decision-making is centralized and responsive, a stark contrast to the faceless ticket systems of larger HR platforms.
- No VC Funding: Bootstrapped or self-sustaining, giving them complete control over their roadmap and client relationships.
- Niche Dominance: Focusing exclusively on Midwest employers allows for tailored compliance and service that national players can't match.
- Low Volume, High Value: With only 968 monthly visits, they aren't playing the traffic game; they're playing the retention game.
The Anti-SaaS Playbook
Profitability over scale, relationships over reach. In an era of 'blitzscaling,' Managepoint is a masterclass in building a sustainable, local empire.
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Managepoint | HR Services | Benefits | Payroll
HR Made Simple with Services, Products, and Experienced Professionals serving Midwest Employers for over 30 years.
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About managepoint.biz
HR Made Simple with Services, Products, and Experienced Professionals serving Midwest Employers for over 30 years.
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Technology Stack
managepoint.biz uses 17 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
managepoint.biz receives approximately 968 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of managepoint.biz's traffic comes from .
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