In the noisy world of industrial manufacturing, Manitex International operates like a ghost in the machine—a $39.2M revenue business that has somehow mastered the art of invisibility online. While their cranes lift the world's heaviest loads, their digital footprint barely moves the needle.

"They build machines that lift 30 tons, but their website barely lifts a finger."

The tech stack tells a story of pragmatic minimalism: WordPress and WooCommerce power their digital presence, while jQuery and Bootstrap handle the frontend. There's no fancy React, no AI-driven personalization, no content marketing engine. This is a website built to serve a function—provide spec sheets and contact info—not to capture leads through sophisticated funnels. The Priority Hints and Lazy Loading suggest they're optimizing for performance, but only where it counts.

• Revenue per employee: $353,153—exceptionally high for industrial manufacturing
• 100% of traffic from 'undefined' country suggests tracking issues or a deliberately opaque digital footprint
• Leadership team spans engineering, aftermarket parts, supply chain, and HR—classic industrial structure
• WooCommerce integration hints at direct parts sales, a critical revenue stream in heavy equipment