maperformance.com
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MAPerformance: The Turbocharged Titan
How a 33-person team dominates the $400B aftermarket parts industry
In a market dominated by giants, MAPerformance has carved out a $8.7M niche by serving turbo enthusiasts with surgical precision. They're not just selling parts; they're engineering loyalty through a hyper-focused digital experience.
"They're not competing on inventory breadth; they're winning on technical depth and community trust."
The Community Flywheel
MAPerformance's social strategy is a masterclass in niche domination. With 64% of traffic from undefined (likely US) and a TikTok presence, they've built a content engine that converts. Their 4.6/5 Trustpilot rating from 113 reviews proves they've solved the trust problem in e-commerce.
The SEO Juggernaut
Organic search drives 63% of their traffic—unusually high for e-commerce. They rank for hyper-specific terms like 'turbosmart 44mm wastegate' and 'walbro 450' that competitors overlook. This isn't accidental; it's a deliberate strategy to own the long tail of performance parts.
The tech stack reveals their modern approach: Vite for speed, PWA for mobile conversion, and Tailwind CSS for rapid iteration. But the real insight is in their team structure: with just 33 employees generating $8.7M, they achieve ~$264K revenue per employee—exceptional for retail.
- Hyper-niche focus on modern turbo vehicles (not general auto parts)
- Community-first approach with TikTok/YouTube content driving discovery
- Technical SEO targeting specific part numbers and vehicle applications
- Lean operations with high revenue-per-employee ratio
The Blueprint for Niche E-commerce
MAPerformance proves that in fragmented markets, depth beats breadth. Their $8.7M revenue with 33 people is a model for founders: pick a narrow lane, master the technical details, and let community do the marketing.
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Performance Car Parts & Accessories – MAPerformance
Your One Stop Shop For Performance Auto Parts. MAPerformance is your aftermarket and OEM parts source for modern turbo vehicles and beyond.
Performance Car Parts & Accessories
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Reviews (20)
Quality Parts, shipped quickly
Easy to work with. Found the parts I needed and had them shipped to me quickly. Thank you.
The experience with MAPeformance was outstanding!
The experience with MAPeformance is second to none, amazing team that helped clarify some questions, super fast response, my cat-back shipped the very next day I bought it and arrived within 3 days, fast, free shipping and top notch quality, the kind of outcome one expects from dealing with nothing but the very best, gotta say, it's my first time shopping here, but definitely not the last!
Great parts and advise
Blake and Tanner were awesome they helped out setting up my 22 WRX great selection of parts and advice will definitely be coming back for years to come!
Turbo Inlet
It was a great experience from beginning to end. I found what I was looking for and for a great price. They were able to answer my questions and my order came in very fast. Very happy customer here and I look forward to getting my new radiator next.
Thanks for the great review! We’re glad everything went smoothly and look forward to helping with your radiator next.
Fast shipping & great customer support
Fast shipping & great customer support! Will be my go to for parts for my Evo x!
Thanks for the kind words! We’re glad you had a great experience and look forward to being your go-to for your Evo X parts.
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About maperformance.com
Your One Stop Shop For Performance Auto Parts. MAPerformance is your aftermarket and OEM parts source for modern turbo vehicles and beyond.
Company Overview
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Phone Numbers
Technology Stack
maperformance.com uses 30 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Amazon S3, Amazon Web Services, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, Google Ads
Customer Support
Zendesk
Traffic & Audience
maperformance.com receives approximately 341.0K monthly visitors and ranks #122,085 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:29 on the site.
The majority of maperformance.com's traffic comes from undefined, undefined, .
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