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Mapped: The Nervous System for the Built World
How a 45-person team is unifying billions of building data points with a unified AI layer
While most smart building startups sell shiny dashboards and IoT sensors, Mapped is taking a contrarian approach: they're becoming the unspoken infrastructure layer that makes every other smart building solution actually work. They're not selling to facility managers—they're selling the plumbing to the entire smart building ecosystem.
"Mapped isn't building another smart building dashboard—they're building the API layer that powers every smart building solution on the market."
The Data Silo Problem They're Solving
Walk into any modern hospital or airport and you'll find dozens of disconnected systems: HVAC from Siemens, security from Johnson Controls, lighting from Lutron, elevators from Otis. Each speaks a different language. Mapped sits in the middle, normalizing all this chaos into a single, queryable data stream. They're not competing with these systems—they're making them talk to each other.
The Growth Paradox
Here's what's fascinating: Mapped's traffic (3,859 monthly visits) seems modest for a $5.2M revenue company. But that's exactly the point. They're not chasing mass-market awareness—they're selling directly to enterprise buyers and other tech companies. Their 44% direct traffic rate proves this: decision-makers are typing 'mapped.com' directly into their browsers after hearing about them in procurement meetings, not stumbling upon them via SEO.
The keywords reveal their true market position. While they rank for 'mapped' (1,960 monthly searches), the real story is in the technical terms: 'azure event hub' (2,920 searches) and 'delta v emerson icon' (50 searches). These aren't random—they're the exact systems architects specify in RFPs. Mapped is winning on specificity, not scale.
- 45-person team generating $5.2M in revenue (≈$115K per employee)
- GitHub presence shows active developer engagement (not just marketing fluff)
- 44% direct traffic indicates strong brand recognition in niche
- Technical keyword strategy targets decision-makers, not end-users
The Infrastructure Play That's Hiding in Plain Sight
Mapped isn't competing in the smart building race—they're building the road everyone else runs on. At 45 people and $5.2M, they're either severely undervalued or the smartest infrastructure bet in PropTech.
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Unified AI Data Layer for Smart Buildings | Mapped
Mapped unifies building systems — across offices, airports, hospitals, and campuses — into data your teams and smart building solutions can use.
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About mapped.com
Mapped unifies building systems — across offices, airports, hospitals, and campuses — into data your teams and smart building solutions can use.
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Technology Stack
mapped.com uses 15 technologies across their website including HSTS, Cloudflare, HubSpot, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
mapped.com receives approximately 3.9K monthly visitors and ranks #4,545,734 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:28 on the site.
The majority of mapped.com's traffic comes from .
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This page provides publicly available information about mapped.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mapped.com directly at https://mapped.com.