marchingorder.com
Get leads like Marchingorder — and thousands more
Build targeted lists by tech stack, traffic, and more
Tassel's Silent Domination of Ceremony Logistics
How a $6.7M education tech company quietly powers millions of graduation moments
While everyone chases AI hype, Tassel (formerly MarchingOrder) is quietly building a monopoly in one of the most emotionally charged moments of human life: graduation. With 41 employees and $6.7M in revenue, they've turned the chaotic logistics of academic ceremonies into a scalable, stress-free platform.
"They're not selling software—they're selling the perfect moment. And they're winning by owning the infrastructure of celebration."
The Hidden Audience: Institutions, Not Students
Tassel's traffic reveals their true customer: universities and schools. With 'tassel login' (900 monthly searches) and 'tassel portal' (200 searches) dominating their keywords, they've captured the administrative side of education. The 53% direct traffic rate suggests institutional clients who bookmark and return daily—exactly the sticky B2B behavior investors dream of.
The Rebrand Strategy: From MarchingOrder to Tassel
The domain marchingorder.com redirects to tassel.com—a deliberate shift from military precision to celebration elegance. This isn't just branding; it's a market expansion play. They're moving from 'order' (logistics) to 'celebration' (emotion), capturing higher-value emotional real estate while keeping the same operational backbone.
The tech stack is telling: Tailwind CSS, Bootstrap, Segment, Cloudflare. This isn't a bleeding-edge startup—they're pragmatic builders using proven tools to solve unsexy problems. The lack of public funding data suggests either bootstrapped profitability or strategic investment that doesn't require public disclosure. Either way, they're not burning cash on buzzwords.
- Dominates the 'graduation logistics' niche with minimal competition
- 53% direct traffic indicates institutional lock-in and repeat usage
- Rebranded from 'MarchingOrder' to 'Tassel' to capture emotional value
- Revenue-per-employee of ~$163K suggests healthy unit economics
- LinkedIn presence shows active B2B sales motion
The Unsexy Billion-Dollar Play
Tassel proves that boring infrastructure for emotionally charged moments beats shiny features every time. They're not building the next Facebook—they're building the essential layer that makes Facebook-worthy moments possible.
What tech stack does Marchingorder use?
How much traffic does Marchingorder get?
Traffic & Engagement
Traffic Sources
Where is Marchingorder's audience located?
What keywords does Marchingorder rank for?
5 keywordsHow is Marchingorder's SEO?
Open Graph Image
https://ubypsnzmlqflcymypzes.supabase.co/storage/v1/object/public/feature-images/Social_Preview.png
Meta Tags
One Platform to Produce the Perfect Moment | Tassel
Tassel - Less stress. More celebrations.
Tassel offers a complete graduation platform that makes ceremonies seamless. Less stress. More celebration. Manage announcements, programs, ticketing, and surveys all in one place.
H1 Tags
Schema Types
What is Marchingorder's revenue?
Who works at Marchingorder?
Loading leads...
What do customers think of Marchingorder?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Marchingorder
What is Marchingorder's Revenue?
What does Marchingorder do?
How fast is Marchingorder growing?
What technologies does Marchingorder use?
Who are Marchingorder's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Marchingorder?
Social Profiles
Contact Information
Export marchingorder.com Data
Download the complete tech stack, analytics, leads, and company data for marchingorder.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About marchingorder.com
Tassel - Less stress. More celebrations.
Company Overview
marchingorder.com Social Media
Contact marchingorder.com
Email Addresses
Phone Numbers
Technology Stack
marchingorder.com uses 9 technologies across their website including Cloudflare, LogRocket, Segment, Twitter Cards, and more.
Cloud & Hosting
Cloudflare
Analytics & Marketing
LogRocket, Segment, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
UI Libraries
Radix UI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
marchingorder.com receives approximately 22.7K monthly visitors and ranks #1,085,301 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:11 on the site.
The majority of marchingorder.com's traffic comes from undefined, .
Frequently Asked Questions
What is marchingorder.com?
What technologies does marchingorder.com use?
How do I contact marchingorder.com?
What are marchingorder.com's social media accounts?
Is marchingorder.com hiring?
How popular is marchingorder.com?
Related Searches
This page provides publicly available information about marchingorder.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit marchingorder.com directly at https://marchingorder.com.