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Marino PR: The 104-Person Machine
A $24M strategic communications agency with a data-driven edge
In a crowded PR landscape, Marino PR isn't just another press release factory. With 104 employees and $24.3M in revenue, they've built a holistic strategic communications engine that targets the right journalists—exactly where the data says they are.
"They don't just pitch stories—they engineer influence through hyper-targeted journalist ecosystems."
The Niche Strategy
Marino PR's keyword data reveals a surgical approach. Instead of generic PR terms, they rank for hyper-specific queries like 'energy reporters' (620 monthly searches) and 'climate reporters in the US' (130 searches). This isn't accidental—it's a deliberate strategy to dominate high-value, low-competition niches where clients actually get coverage.
The Tech Stack Play
With 13 technologies detected, Marino PR runs a modern comms stack. Google Analytics and HubSpot for measurement, Gatsby for performance, and Facebook Pixel/LinkedIn Insight Tag for precision targeting. This isn't a traditional PR firm—it's a data-driven communications platform that treats earned media like a performance marketing channel.
The traffic split tells a story of brand strength: 45% direct traffic (people typing 'marinopr.com' directly) vs. 31% organic search. This suggests strong word-of-mouth and repeat business—a rare feat in the transactional PR world. Their global rank of #3.7M might seem low, but for a specialized B2B agency, it's a focused footprint with high-converting intent.
- Hyper-targeted journalist database strategy (not spray-and-pray)
- Full-stack tech integration (Gatsby, HubSpot, analytics pixels)
- Specialized industry verticals (energy, climate, higher education)
- Holistic approach beyond traditional media relations
The Strategic Edge
Marino PR proves that in modern communications, the winners aren't the loudest—they're the most precise. With $24M in revenue and a tech stack that rivals startups, they've built a defensible moat around high-value industry verticals. For founders and investors, this is the blueprint: turn PR from a cost center into a measurable growth channel.
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About marinopr.com
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Technology Stack
marinopr.com uses 13 technologies across their website including HSTS, Prismic, Netlify, and more.
Security
HSTS
CMS
Prismic
Cloud & Hosting
Netlify
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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Traffic & Audience
marinopr.com receives approximately 4.9K monthly visitors and ranks #3,713,047 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:12 on the site.
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