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MarketMan: The $14M Backend Weapon for Restaurants
How a cloud-based inventory tool quietly dominates the restaurant operations stack.
In an industry where 60% of restaurants fail within three years, MarketMan isn't just selling software—it's selling survival. By turning chaotic back-of-house inventory into a precise profit engine, they've built a $14.1M revenue business on a single promise: stop your food costs from bleeding you dry.
"MarketMan proves that in the restaurant game, the most profitable innovation isn't on the plate—it's in the spreadsheet."
The High-Intent User Base
With 66% direct traffic and 256K monthly visits, MarketMan's audience isn't browsing—they're buying. The dominance of branded keywords like 'MarketMan login' (730 volume) reveals a sticky, loyal customer base that treats this software as essential infrastructure, not a nice-to-have. This is the hallmark of a mission-critical tool.
The Growth Paradox
Despite a modest 2/5 Trustpilot rating from 11 reviews, MarketMan thrives. This disconnect is common in B2B SaaS: operational tools are judged on efficiency, not delight. The 29% organic search traffic shows they're winning the SEO war for 'restaurant inventory management,' capturing high-intent leads searching for a solution to a painful, expensive problem.
MarketMan's tech stack—jQuery, Tailwind, Bootstrap—suggests a pragmatic, mature build focused on reliability over bleeding-edge trends. They're not chasing shiny objects; they're delivering a stable, cloud-based platform that integrates into the chaotic daily flow of a restaurant kitchen. Their social presence across LinkedIn, Twitter, and YouTube signals a multi-channel strategy to capture both the tech-savvy operator and the traditional owner.
- Dominant direct traffic (66%) indicates a product deeply embedded in daily operations.
- Niche keyword capture ('best restaurant free inventory management apps') shows sophisticated SEO targeting.
- Revenue-per-employee ratio (~$145k) suggests efficient scaling for a B2B SaaS company of this size.
MarketMan Wins by Being the Unsexy Backbone
While others chase AI gimmicks, they solve the billion-dollar problem of food waste and cost control—proving that in SaaS, boring is often beautiful.
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Restaurant Inventory Management Software | MarketMan
MarketMan is a cloud-based restaurant inventory management software for restaurant and hospitality operations of all sizes. Get your food costs under control and streamline your back-of-house operations.
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Reviews (11)
Extremely Frustrating Cancellation Process – Beware Before Signing Up
MarketMan is a fairly easy-to-use SAAS product and getting started was simple enough. We used it for several years, despite the fact that it was never integrated with our POS system — which made it clunky and inefficient compared to competitors. We finally made the switch to a much better, integrated platform. That’s when the real headache started. Trying to cancel MarketMan was like jumping through flaming hoops. They pulled the classic move of referencing “contract terms” and a required 60-day notice — which I tried to provide. Instead of simply processing the cancellation, they responded with calendar invites and offers to “jump on a call” to show me what the software could do. After years of being a paying customer, this was insulting and incredibly tone-deaf. I made it crystal clear: just cancel my account. Charge me for the 60 days if you must. I don’t care — just cancel. Instead, they dragged things out with useless back-and-forth emails, hoops to jump through, and more pointless invitations to talk about features I’ve already used and decided weren’t worth it. It's the kind of dark-pattern nonsense that gives SAAS companies a bad name. You are not incurring costs to support me during the "notice period" — you’re just trying to trap customers into paying longer than they want to. I shouldn’t have to email a dozen people or waste time scheduling calls just to stop paying for a product I no longer want to use. MarketMan, maybe take a look at the new “click-to-cancel” law that was passed — it exists because of tactics like yours. If you want software that works with your systems and a company that treats its customers with respect — especially when they want to leave — I strongly suggest looking elsewhere. MarketMan is not that company.
Please fix your app
Please fix your app, it doesn’t save counts. We work at a bar and Finish late, the least of our worries should be the app saving our counts
Misleading Sales, Poor Support, and Constant System Issues
Our experience with MarketMan has been extremely disappointing. The platform is complicated, full of bugs, and lacks flexibility for real restaurant operations. Reporting, invoice processing, and integrations constantly have issues, making even simple tasks time-consuming. Customer support is slow, often unhelpful, and provides little real resolution. We were also misled by a sales deal that pushed us to pay for a full year upfront before truly testing the product. Once we realized how many issues the system had and requested to cancel, they refused any refund or cancellation, leaving us stuck with a service we don’t even use anymore. We’ve since moved to another software solution that’s far more efficient and transparent. Unfortunately, MarketMan has been one of the most frustrating systems we’ve ever used.
Really poor system
Really poor system. I got this program to use for inventory management, it was not user friendly at all. The only way to sheet to shelf my products was dragging and dropping. After spending hours trying to set this up I found there was no efficient way. After not using this program and paying for it, 3800 dollars for the entire year. They would not let me cancel because I gave a 30 day noice instead of 60 days. Even though I tried reaching out to my sales rep that was no longer with the company. My email went to a dead address so it was my fault. DO NOT USE THIS COMPANY. I would suggest margin edge.
I’m unable to locate any option to pay…
I’m unable to locate any option to pay my invoice directly through my MarketMan platform. Instead, I received an email from an unfamiliar address ending in @billing.mealticket.com, which differs from your main domain. The invoice contains a "Pay Now" button that redirects to upflow dot io website. Given the current rise in online scams, this multi-domain setup (MarketMan, MealTicket, Upflow) raises some concerns. WHY just WHY would you make it so complicated? Apple.com makes me pay my invoices on apple.com not on gilling.yourinvoice.google.com
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About marketman.com
MarketMan is a cloud-based restaurant inventory management software for restaurant and hospitality operations of all sizes. Get your food costs under control and streamline your back-of-house operations.
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marketman.com uses 27 technologies across their website including Google Maps, Font Awesome, Google Fonts, HSTS, and more.
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marketman.com receives approximately 256.9K monthly visitors and ranks #116,159 globally. The website has a bounce rate of 24% with visitors viewing an average of 10.5 pages per visit. Users spend an average of 9:07 on the site.
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