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Martı: Turkey's Unstoppable Mobility Super App
From scooters to ride-hailing, how Martı built a $104M empire on Turkey's streets
While Western mobility startups battle over saturated markets, Martı quietly conquered Turkey's streets with a hyper-local strategy that turned 574 employees into a $104M revenue machine. This isn't just another scooter company—it's a mobility super app rewriting the rules for emerging markets.
"Martı didn't just find product-market fit in Turkey—they engineered it, turning local transportation chaos into a scalable, data-driven empire."
The Local-First Strategy
With 86.1% of traffic from undefined (Turkey), Martı's dominance isn't accidental—it's hyper-targeted. While competitors chase global expansion, Martı's 70% organic search traffic reveals a brand that's become synonymous with urban mobility in its home market. Their keyword strategy is surgical: 'martı tag' (6,730 monthly searches) and 'martı' (5,850 searches) show brand recognition that rivals global players.
The Super App Evolution
Martı's tech stack tells a story of pragmatic evolution. Built on jQuery and Bootstrap but embracing PWA technology, they're not chasing bleeding-edge frameworks—they're optimizing for reach and reliability. The 5,311 backlinks and 25% direct traffic suggest a brand that's moved beyond acquisition to retention. This isn't a startup burning cash on growth; it's a mature business with sustainable traffic sources.
The Trustpilot rating of 2.9/5 from just 2 reviews reveals a critical insight: Martı's growth is happening faster than their reputation management. For investors and founders, this is a classic scaling challenge—when product velocity outpaces customer experience infrastructure. The question isn't whether they can grow; it's whether they can maintain quality at scale.
- Built a $104M business in a market most global players ignore
- Achieves 70% organic traffic without heavy ad spend
- PWA-first strategy maximizes device compatibility
- Hyper-local keyword dominance in Turkish mobility search
The Turkish Mobility Playbook
Martı proves that in emerging markets, depth beats breadth every time. Their $104M revenue on 574 employees shows the power of focused execution in a single, massive market.
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Martı – Turkey's Mobility Super App
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I fell in love with their bikes
I fell in love with their bikes. I used them every place where I could walk in an empty Istanbul
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marti.tech uses 14 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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marti.tech receives approximately 71.9K monthly visitors and ranks #483,949 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:44 on the site.
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