masfajitas.com
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MasFajitas: The Unseen Digital Giant of Tex-Mex
How a 7-location restaurant chain outperforms national brands in local search.
MasFajitas isn't chasing viral fame; it's mastering the hyper-local digital playbook. With just seven locations in Central Texas, this 1997 veteran generates traffic numbers that would make a national chain jealous.
"They aren't just selling fajitas; they're dominating 'Pflugerville Tex-Mex' search results with surgical precision."
The Search Moat
MasFajitas owns the top of the funnel. With 910 monthly searches for 'mas fajitas' and 380 for 'mas fajitas in pflugerville,' they capture intent before it even hits Google Maps. Their typo-prone keyword 'masjajitas' still pulls 170 searches a month—proof of brand recognition that transcends spelling.
The Loyalist Base
Nearly half (48%) of all traffic is direct. This isn't accidental discovery; it's a conditioned habit. Customers aren't browsing for 'Mexican food near me'—they are typing 'masfajitas.com' into their browser. This is the hallmark of a legacy brand with deep community roots.
The tech stack reveals a pragmatic approach. They lean on jQuery and Bootstrap—classic, battle-tested tools—rather than chasing bleeding-edge frameworks. It’s a functional site that prioritizes speed and reliability over flashy animations, ensuring the 28% of organic traffic finds what they need instantly.
- Niche Dominance: They ignore broad 'Mexican food' battles to own specific Central Texas cities.
- Operational Scale: 71 employees generating $11.2M revenue implies ~$158k revenue per employee—high efficiency for the industry.
- Catering Focus: The site structure (Careers, Contact) suggests a robust B2B catering arm driving high-ticket orders.
The Anti-Startup Success Story
MasFajitas proves you don't need venture capital or a viral TikTok presence to build a multi-million dollar digital footprint. You just need to own your zip code.
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MasFajitas Mexican Restaurant
MasFajitas is a Mexican and Tex-Mex restaurant, with seven locations in the Central Texas area, offering great food, drinks, and catering services, since 1997.
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About masfajitas.com
MasFajitas is a Mexican and Tex-Mex restaurant, with seven locations in the Central Texas area, offering great food, drinks, and catering services, since 1997.
Company Overview
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Technology Stack
masfajitas.com uses 14 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Customer Support
Zendesk
E-commerce & Payments
WooCommerce
Performance
Lazy Loading, Priority Hints
Traffic & Audience
masfajitas.com receives approximately 11.2K monthly visitors and ranks #1,859,492 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:41 on the site.
The majority of masfajitas.com's traffic comes from .
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