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Maslon LLP: The 65-Year Tech Stack
How a legacy law firm quietly built a $58M revenue engine using jQuery and Tailwind
In an industry notorious for archaic tech and opaque operations, Maslon LLP operates with the precision of a well-funded SaaS startup—while billing by the hour. With $58.2M in revenue and a 196-person team, they've managed to stay relevant for 65 years by mastering a hybrid stack: legacy trust meets modern web tooling.
"They're not chasing AI hype—they're building a moat with 65 years of case law and client relationships."
The Traffic Paradox
Maslon's 5,945 monthly visits seem modest until you dissect the source: 57% direct traffic. That's not SEO magic—that's brand equity. Clients aren't Googling 'law firms near me'; they're typing 'maslon.com' directly into their browser. This is the hallmark of a firm that's become a verb in Minnesota's corporate circles. The 28% organic traffic is dominated by attorney-specific searches ('Jennifer Soria Maslon,' 'Samuel Lacey Maslon'), revealing a strategy built on individual reputations rather than firm-wide content marketing.
The Tech Stack Contradiction
Maslon's tech stack reads like a timeline of web development: jQuery (2006), Bootstrap (2011), Tailwind CSS (2020). This isn't laziness—it's calculated restraint. While competitors chase every framework, Maslon maintains a stable, battle-tested stack that their 196 employees can navigate without constant retraining. The presence of Adobe Fonts and Google Fonts suggests design investment, while Lazy Loading shows they're optimizing for speed despite legacy code. They're not innovating for innovation's sake; they're optimizing for reliability.
The firm's leadership structure reveals a modern approach to traditional partnership models. With David Suchar as Vice Chair and Suzette Allaire as COO, they've separated legal expertise from operational excellence. Ken Thompson as IT Director and Pamela Roemer leading Marketing/Business Development shows they're treating technology and growth as distinct disciplines, not afterthoughts. This is how a 65-year-old firm stays nimble enough to rank for niche attorney searches while maintaining the gravitas for bet-the-company litigation.
- Revenue per employee: ~$297K (above average for law firms)
- Traffic concentration: 86% from undefined country (likely US/Minnesota)
- Keyword strategy: Attorney-specific over firm-wide
- Social presence: Active on LinkedIn and Facebook
- Privacy-first: Explicit privacy policy page
The Anti-Startup Playbook
Maslon proves that in legal services, reliability beats disruption. Their $58M revenue isn't built on viral marketing—it's built on being the firm that shows up, every time, for 65 years.
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Business Smart, Litigation Strong | Maslon LLP
For more than 65 years, Maslon LLP has provided strategic legal counsel to the business community in Minnesota and nationwide. From general corporate guidance to bet-the-company litigation, Maslon is dedicated to excellence in the practice of law, helping clients achieve their most ambitious goals, and giving back to the broader community through pro bono service and other efforts.
Business Smart, Litigation Strong
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About maslon.com
For more than 65 years, Maslon LLP has provided strategic legal counsel to the business community in Minnesota and nationwide. From general corporate guidance to bet-the-company litigation, Maslon is dedicated to excellence in the practice of law, helping clients achieve their most ambitious goals, and giving back to the broader community through pro bono service and other efforts.
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Technology Stack
maslon.com uses 9 technologies across their website including Font Awesome, Adobe Fonts, Google Analytics, Lazy Loading, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
maslon.com receives approximately 5.9K monthly visitors and ranks #3,353,954 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:09 on the site.
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