In 2015, MassRoots was the darling of the cannabis social network scene, boasting millions of users and a Nasdaq listing. Today, it exists as a digital ghost town with zero monthly traffic, proving that even in a booming industry, user engagement is the only metric that truly matters.

"You can raise millions and hire a team, but you cannot fake a heartbeat. MassRoots is a case study in digital extinction."

The lack of detected tech stack data is perhaps the most telling detail of all. A modern web entity usually leaves a trail of analytics, CDNs, or tracking scripts. The absence of these digital fingerprints suggests the site has been stripped down to a bare shell or abandoned entirely. It is a zombie asset.

• Revenue exists, but engagement is dead: A disconnect between financial reporting and user activity.
• The 'Nasdaq effect' wore off: Early public listing created a temporary valuation bubble.
• Social platforms are hard: Niche networks struggle against platform giants unless they offer deep utility.