masterfeeds.com
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Masterfeeds: The 300-Person Powerhouse
A deep dive into Canada's quiet animal nutrition leader
While Silicon Valley chases AI unicorns, Masterfeeds operates in the unglamorous, indispensable world of animal nutrition. With 307 employees and $15M in revenue, they've built a fortress in the Canadian livestock market without the noise of modern tech startups.
"Masterfeeds doesn't sell products; they sell yield. Every pellet is a calculated bet on protein efficiency."
The Niche That Pays
Masterfeeds targets a hyper-specific audience: livestock and poultry producers. Their traffic data reveals a 75% domestic dominance in Canada. The keywords tell the story—'thunder bay feed deer trail mix' and 'calf starter powder' aren't vanity searches; they're commercial intent. This isn't B2C impulse buying; it's B2B procurement where trust translates directly to farm revenue.
The 19,450-Volume Anomaly
Their top keyword—'broiler'—has a staggering 19,450 monthly volume. This single term dwarfs all other keywords combined, revealing their strategic pivot toward poultry production. It's a data-driven insight: where the market is screaming, Masterfeeds is listening. They're not chasing every animal; they're dominating the highest-volume segments.
The tech stack reveals a pragmatic, not flashy, approach. jQuery and Bootstrap power the frontend—stable, reliable, and battle-tested. Google Analytics and Tag Manager track every click, but there's no over-engineered stack. This is a company that invests in nutrition R&D, not unnecessary frontend complexity. The PWA capability hints at modern mobile accessibility for farmers in the field.
- 307 employees generate $15M revenue (≈$49K per employee)—lean operations
- 45% organic traffic suggests strong SEO foundation in a B2B space
- Domestic dominance: 75% of traffic from undefined (likely Canada)
- Social presence on LinkedIn, Facebook, Instagram—meeting farmers where they are
The Unicorns Are in the Feed Trough
Masterfeeds proves that boring industries with deep moats beat flashy startups in profitability and longevity
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As a leader in the Canadian animal nutrition industry, Masterfeeds serves livestock and poultry producers with research-based animal feeding solutions.
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About masterfeeds.com
As a leader in the Canadian animal nutrition industry, Masterfeeds serves livestock and poultry producers with research-based animal feeding solutions.
Company Overview
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Technology Stack
masterfeeds.com uses 14 technologies across their website including Google Maps, Google Fonts, PHP, and more.
Maps
Google Maps
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Google Fonts
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PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
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Traffic & Audience
masterfeeds.com receives approximately 7.4K monthly visitors and ranks #2,813,944 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:02 on the site.
The majority of masterfeeds.com's traffic comes from undefined, undefined, .
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